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Copyright 2006 Thom Hogan


Welcome to just one of the sites of photographer and writer Thom Hogan.
On this site you'll find extensive information about Nikon F-mount photographic equipment and support for all of Thom's Nikon-related books. Click on the Nikon tab at the top of the screen to see an expanded table of contents for the Nikon section.

Thom's Site for
Mirrorless Cameras

(Nikon 1, Olympus & Panasonic m4/3, Sony NEX, Samsung NX, and more): sansmirror.com

twitter
Major announcements on Twitter @bythom.


Thom's Google+ Profile.

hash tags: #bythom, #sansmirror 


Last update: 3 Feb 2012


Recent & Popular


A fuller list of articles on this site can be found by clicking on the Nikon tab at the top of the page.

Cameras
(also see Reviews, below)
2011 Trend

Nikon D4 Introduction
Coolpix P7100 Review
Samsung TL500 Review
Fujifilm X100 Review
Sony HX9V Review
Nikon Coolpix P300 Review
Olympus XZ-1 Review
Ricoh GXR Review
GF1, EPL1, NX100, NEX5
G12, P7000, versus LX-5
The Camera Redefined
Current Nikon DSLRs

Lens Reviews/Articles
mirrorless lens database
Sigma 150-500mm
Nikkor 50mm f/1.8G
Nikkor 55-300mm DX
Nikkor Exotic Telephotos
Nikkor 14-24mm f/2.8
Nikkor 200mm f/2
Nikkor 500mm f/4
Nikkor 400mm f/2.8
Nikkor Review Preview
m4/3 Lenses
Sigma 30mm f/1.4

Nikon 35mm f/2D
Nikkor 35mm f/1.8DX
Nikkor 200-400mm
Nikkor 80-200mm
Nikkor 70-200mm II
Nikkor 85mm f/1.4D
Nikkor 50mm f/1.4G
Sigma 50mm f/1.4
Sigma 55-200mm
Tamron 55-200mm
Nikkor 16-85mm DX
Nikkor 18-105mm DX
Rational Lens Choices
Nikon Lens Naming

Technique
Focus Subtleties
Should Do But Don't
QAD Macro

All About VR
What Matters Most?
Getting DNGed
Hyperfocal Hype
Blame the Equipment
In Thom's Bag
Weighty Advice
Shoot Less
Quick and Dirty Color
Sensor Cleaning
How Big Can You Print?
Film to Digital Transition
How to Get Better

General Articles
Top 10 of the Decade
2011 Predictions
The Big Trip
26 Concise Reviews
Tip of the Iceberg

Weeks
Risk
State of the Camera
Software Week
Lens Week
Workflow Week
You Week
How Week

Site Visitor Comments
Earthquake Thoughts
User Feature Requests
User Weather Experiences
User Repair Experiences
User Desert Island Lenses

Workshop Blogs
South Africa One
South Africa Two
Botswana One
Botswana Two
Wrapup


Camera Reviews


Nikon Digital SLR
Nikon D40 & D40x
Nikon D50
Nikon D60
Nikon D70 & D70s
Nikon D80
Nikon D90
Nikon D100
Nikon D200
Nikon D300
Nikon D700
Nikon D3000
Nikon D3100
Nikon D5000
Nikon D5100
Nikon D7000
Nikon D1, D1h, & D1x
Nikon D2h
Nikon D2x & D2xs
Nikon D3
Nikon D3s
Nikon D3x

Other Maker Digital
Kodak Pro 14n
Fujifilm S2 Pro
Fujifilm S3 Pro
Fujifilm S5 Pro
Olympus E-P1
Panasonic GF1
Canon S90

Nikon Film SLR
Nikon N65
Nikon N75
Nikon N80
Nikon N90s
Nikon F100
Nikon F5
Nikon F6


Waiting for Nikon List


The following items are ones that serious Nikon shooters have been patiently waiting for (a basic month count from when it went on my list is in parenthesis after each item).

Capture NX3 (23)
D700 followup (17)
D300s followup (5)
D3x followup (1)

Small High Res FX body (38)
Nikon 1 for enthusiasts (4)
17-35mm f/2.8 redesign (39)
28mm f/2G AF-S (or faster) (42)
80-400mm f/4-5.6G AF-S VR (43)
300mm f/4G AF-S VR (45)
400mm f/5.6G AF-S VR (45)
Any DX wide angle prime (51)
35-135mm f/2.8G AF-S DX VR (45)
200mm Micro-Nikkor AF-S VR (51)
Complete cycle of f/4 zooms (23)
Complete set of Nikon 1 lenses developed (5)
Post AI-S extension tubes (155+)

It seems only fair to apply the same standards to myself, so:

Revised Flash Guide (58)
Web site redesign (45)
26 Lens Reviews (36)
General Photo Book (21)
Teaching Points Book (11)




 

How Many Pixels Do You Need?. Hmm. A couple? This image certainly doesn't need many. We're in the midst of the lastest camera introduction waves (CES and CP+ shows being the catalyst), and megapixels seem to be on everyone's mind. Olympusians are eager to try 16mp, as are Fujifilmians. Nikonians are salavating over 36mp. Even the camera phone folk are thinking about wandering above 8mp. It's been interesting, though, in how many of the emails I've been getting about "should I preorder?" just how rare it was for anyone to actually ask "what will I use those pixels for?" Even the ones that do seem to often be speaking generically (e.g. "I'll use them for landscapes"). Landscapes don't tend to move, and I've yet to find many situations where I couldn't stitch a far bigger image than any rumored camera could do on its own. So, no, "landscapes" is not the answer. If you answer "because I want to print 48 inches wide" my question to you is going to be "how many times do you think you'll do that this year?" If the answer is a couple or a few, you don't need to buy a camera, you could probably just rent a MF camera for a couple of weeks and satisfy your big print lust for a lot less money. Another common answer I get is "it'll give me more cropping flexibility." In other words, you don't own the right lens and you have no idea how perspective informs an image. Now, this isn't to say that there aren't uses for more pixels. More pixels, all else equal, does offer us some benefits. But make sure you know what those are and what they'll do for you specifically before you lust over pixels. As I've noted several times, I find myself using my D3s more than my D3x, and according to all of the emails I get about why more pixels are better, I ought to be doing the opposite (landscapes, cropping, print wider). One thing I noticed about a lot of pros in the past few years: we talk far less about pixel count than we used to. We're more often talking about lens selection, perspective, and light these days than bemoaning something our cameras can't do. Somewhere we crested a pass and have moved on to things that are more important to our work. Sure, we'll take some more pixels if none of the other things we count on don't go backwards, but we're in no hurry to grab more pixels. We have enough for most of our jobs. So here's a question to you: don't you have enough pixels for what you do? Discussion of this image on Google+.


Quick Links & Comments
News and commentary of interest to Nikon and Nikon F-mount users

Not Many Could Do This
Feb 3 (commentary)--As most of you regular readers know, I'm very hard on Nikon when they do the wrong thing. Today, I'm going to balance that with a different thought.

In less than one year, Nikon has completely replaced its entire DSLR manufacturing capacity while increasing DSLR production.

They hadn't planned to do that. The were forced to, first with the quake in Sendai, then with the floods in Thailand. Both plants have had a floor to ceiling redo. Both plants were closed without warning for at least a month. Both plants got new equipment, and not little things like screwdrivers and shelving, but big things like machines that make complex camera parts or do intricate alignments. It's an impressive accomplishment and should be heralded. How many multi-billion dollar companies do you know that lose their entire production capacity to disaster yet still manage to increase sales and operating profits in that year? Any? Bueller?

Yet, contemplate this: during that same year we've had a constant stream of whining from users: the D4 is late, where's the D700 replacement, where's the D400 replacement, how come there aren't any D5100's on my dealer's shelves, how come my D7000 needs a focus adjustment?

So let's get real for a moment. Nikon accomplished something downright amazing in the past eleven months. We shouldn't be criticizing them at the moment, we should be praising them. They made an incredible response to an overwhelming set of problems they weren't expecting. Their business contingency plans worked.

Now, six months down the road from now if you can't find the Nikon product you want on your dealer's shelves or if quality control slips noticeably, maybe then you can complain. But right now, anyone not 100% impressed by what Nikon accomplished should just stay quiet for awhile.

Fewer DSLRs, More Coolpix
Feb 3 (news and commentary)--Nikon reported their third quarter results today, and they're much as expected. The floods in Thailand completely shut down DSLR production there for over a month, and it didn't resume at all in the original plant until early January. Production won't hit "normal" again until late March.

That explains the drop in DSLR sales from 1.25m to 940m units year-to-year (for the quarter). Overall, though, DSLR unit sales are still up for the full nine-months that have been reported (3.67m compared to last year's 3.15m). Lens sales reflected the same trend (many popular consumer lenses are made in Thailand): 1.63m this year's quarter compared to last year's 1.85m, but for the full nine months 5.56m units compared to last year's 4.8m. Simply put, we're seeing what happens when a key plant is closed for a quarter.

On the other hand, Nikon sold compact cameras like there was no slump in compact camera sales. Nikon sold 6m Coolpix in the quarter compared to 4.9m in the same quarter last year. That's the most Coolpix they've ever sold in a quarter. For the full nine months, we're at 13.87m versus 11.6m, an 18% increase in unit volume.

That said, Nikon's forward projections for the full year (which ends at the end of March for them) is still aggressive. In fact, it's more aggressive than it was before the floods in Thailand: 4.7m DSLRs (same as before), 6.9m lenses (up .2m), and 17m Coolpix (up 1m). Translated into market share: DSLRs 31%, compacts 17%, for an overall camera market share of 19%.

The quake and flood also forced Nikon to up their capital investment by US$920m to replace equipment, but curiously R&D spending just took a big jump, too, hitting 7.7% of sales.

For those worried about prices, Nikon is projecting the yen/dollar ratio at 75 this quarter, and the yen/Euro at 100. As I write this, I'm seeing 76.26 and 100.3391 as the current ratios. As long as those exchange rates hold within 3% or so, I doubt we'll see any further price adjustments. Indeed, it appears from their statements that Nikon will be more aggressive in pricing in the Coolpix and Nikon 1 lineups shortly.

With the big Japanese consumer electronics companies mostly showing losses for the year (e.g. Sony), Nikon is projecting a bigger profit for the year than last, despite the highly down third quarter (-3.7b loss). Nikon actually upped their projected full year profit a bit.

Finally, an update on one key metric we all need to be cognisant of: 63% of Nikon's overall sales this year will come from cameras and lenses. I've been noting that Nikon is "two-thirds" a camera company and the only camera company that's actually mostly a camera company (all the others are massive conglomerates of which cameras are a small fraction of their overall business). So goes the camera business, so goes Nikon.

With the overall unit volume in cameras trending mildly downwards, that means that for Nikon to continue to grow they have to take market share from others. They've been doing just that in compact camera sales. While the fiscal years of Canon and Nikon are off by three months and that makes exact comparisons nearly impossible, Nikon predicts it has 17% of the compact market and Canon just reported 18.7%. That's getting remarkably too close for comfort. Of course the devil is in the details, because both those numbers would reflect what they shipped into subsidiaries, not what was actually sold to consumers. Still, I don't think Canon ever thought Nikon would challenge them in compacts, and now they are. This has to be worrying to Sony, Panasonic, and Fujifilm, as well, as Nikon's gains are coming at the expense of others.

More on More
Feb 1 (commentary)--After getting a few comments on this morning's earlier article, I decided to do a bit of SKU snooping on B&H. Here's what I found in the compact camera range (including the latest announcements, which are already live; I took out the X100 and any B&H "kits"):

  • Olympus: 37 compacts
  • Canon: 54 compacts
  • Fujifilm: 59 compacts (I took out the X100)
  • Sony: 60 compacts
  • Panasonic: 62 compacts
  • Nikon: 71 compacts

Put another way, if you were looking for a compact camera you'd have a choice of 343 camera/color combinations, most of them in the US$200-400 price range. Moreover, you can find fault with any of these cameras. Oh, yeah, that one over there has a faster lens, but this one has GPS, yet that one has more focal range, and yet another one has more (or better [BSI]) pixels... The list goes on and on.

So if you asked a camera salesperson "which one is best" you're going to get a random answer at best, too. More than likely, you'll get sold on the one that's in stock ("The XYZ is the best of the bunch, but we only have it in black").

Someone suggested that all this was just a way to get rid of dealers and push everything through Amazon and a few big boxes. Maybe, but Amazon wants bigger discounts than dealers, so on top of all the other woes the compact camera makers have, they'd be getting pressed for lower product margins, too.

Yet in browsing through all these 300+ cameras I was struck by one thing: almost none of them (it might actually be none) actually do what I would want of an entry level camera. That's: let me put my image where I want it. Not on a card in the camera, but on a Web site, in an email, onto my digital picture frame, over onto my phone or tablet. Instead, they include ridiculous things like an HDMI connector, so that I can trip over expensive cords while I manually thumb through my images on my TV only to discover that the battery goes dead in the middle of showing them off. Are you kidding me? That's part of what constitutes a correct entry level design? (Go ahead, try it with yours. I'll wait for you to find the right cable [there are three possibilities], find an open HDMI In on the back of your TV, and start up your slide show. I might be waiting awhile, though ;~)

It's as if the camera makers either have no imagination about what a user might want, or are afraid to try making something that meets those wants. Maybe both. And then they wonder why compact camera sales are getting pummelled by camera phones.

How about this as a design goal: Design a US$400 product that takes far better pictures than a camera phone, has more flexible user control/options (that are photographically motivated), and offers all the programmability and workflow (communications) capabilities that make getting a picture to where you want it easy? Is it really that hard to do? Or will we get another 300+ iterated compact camera designs before someone stumbles on getting it partially right?

More
Feb 1 (news)--So it looks like we now know how Nikon is going to address the fast collapsing compact camera market: more. More pixels, more focal length, more technology, more DSLR-like looks. The Coolpix P510 is the best example of that: 16mp, 24-1000mm f/3-5.6 lens (yes, you read that right), built-in GPS, and a clear DSLR styling.

That's right, it's that time of year. Nikon's new Coolpix line (Sony, Panasonic, Olympus, and others have been introducing their new compact lines, as well) now includes these new models: P310, P510, S30, S2600*, S3300, S4300, S6300, S9300, L25*, L26, L310*, and L810. *=not US market.

Other than some obvious trends towards "more," much of the rest remains the same amongst the 12 Coolpix just introduced. Indeed, one way of looking at the introductions was what didn't get updated: S100, S1200pj, S8200, AW100, and P7100. Coupled with the new models, the carry-over cameras--some of which are certainly just carry overs until their inventory sells out--now amount to 23 Coolpix cameras here in the US. Yeah, more.

It appears Nikon's strategy is to continue to flood the market with iterated choices and let buyers pick older models on price or newer models on "more." But let's look at the absurdity for a moment: with color variations, a potential Coolpix buyer is facing 79 choices here in the US. What dealer in their right mind is going to stock all those?

Just a Reminder--I remove all articles from this home page, usually once a week (on Monday mornings when I update). Previous week's articles are placed on the Archived 2011 link, below, as well as articles from earlier weeks in the year.

Archived Front Page News and Articles
Sansmirror news and views
Archived 2012 byThom comments and news
Archived 2011 byThom comments and news
Archived 2010 byThom comments and news
Archived 2009 byThom comments and news
Archived 2008 byThom comments and news
Archived 2007 byThom comments and news
Archived pre-2007 byThom comments and news
Nikon announcements summary 2001-2012

 
 

 

Books by Thom Hogan


byThom Press offers the most complete and detailed books for virtually every film SLR and digital SLR Nikon has produced.

Digital SLR Complete Guide eBooks + To Go Guide + Printed Option
Nikon D7000
Nikon D5000
Nikon D5100
Nikon D80
Nikon D90
Nikon D300 & D300s, 3rd Ed
Nikon D700, 2nd Ed
Nikon D3, D3s, D3x, 2nd Ed

Digital SLR Complete Guide eBooks
Nikon D40 and D40x, 2nd Ed
Nikon D50
Nikon D60
Nikon D70/D70s, 2nd Ed
Nikon D1 Series, 3rd Ed
Nikon D100, 3rd Ed
Nikon D200
Nikon D2h/D2hs, 2nd Ed
Nikon D2x/D2xs, 2nd Ed
Fujifilm S2 Pro
Fujifilm S5 Pro
To order updates, click here.

35mm Film SLR eBooks
Nikon N65
Nikon N75
Nikon N80

Nikon F100
Nikon F5

Nikon F6

Other Books
Nikon Field Guide out of print
Nikon Flash Guide out of print

Note: We ship books once a week, on Wednesdays. All orders received by close of business Tuesday ship the following Wednesday.

Errata pages for books are at www.bythom.com/XXguideerrata.htm where XX is the camera model (e.g., D100, D1, S2, etc.)

Other Photography Books
I Recommend



Thom's Lists


The following are lists I've compiled using B&H's Wish List facility for products I recommend:

recommended D7000 accessories
recommended D5100 accessories
starter DX lens list
low light DX lens list
top m4/3 lenses
flash accessories

I'll be adding more recommended products lists as I get time. There are two attributes in each of these lists: (1) these are products that I've used and recommend; and (2) these products share some relationship, usually "best of the bunch." Obviously, I could make huge long lists of everything that fits a particular category, but I'm trying to keep these lists short and to the point. You'll find these things in my gear kit, and for good reason.

Also be sure to read my short notes in the wishlist itself. While B&H's database is quite limited in terms of the size of the note I can add, I've tried to put a useful note with every entry.



Caring and Sharing


Two Percent to Charity. This site contributes a minimum of 2% of its annual sales to non-profit organizations. Primary recipients for each year I've been doing this:

2004 recipient--Galen Rowell National Trails Trust Fund at American Hiking Society. This fund continues to provide small yearly grants to trail associations.

2005 recipients--Bird Migration and Wolf Tracking programs at Denali Institute. Big City Mountaineers.

2006 recipient--NANPA Foundation (scholarships for future nature photographers).

2007 recipients--Big City Mountaineers. Masai Mara carnivore monitoring station (Michigan State Univ Dept of Zoology).

2008 recipients--Masai Mara carnivore monitoring station.

2009 recipient--Donald E. Agostino Scholarship at Indiana University School of Telecommunications.

2010 recipient--Young Playwright's Lab. School children write plays that are then produced and staged professionally.

2011 recipients--Japanese Red Cross and Young Playwright's Lab.

We try to reduce our energy and consumable usage. We use local production for both printing and disc creation, use virtual proofing instead of hard proofs, and recycle all packaging materials. We use on-demand techniques for most products to keep from creating unwanted inventory. We continue to look at how best to mitigate the remainder of our carbon footprint.


Founding Member: NANPA
Lifetime Member: AHS
Member: PMA
Member: EP
Member: NPS

What Thom's Actually Using


Compact: Nikon V1 instead of compact

IR: Canon G11 IR converted

Mirrorless: Olympus E-P3 (primary lenses: 9-18mm, 12mm, 14-42mm, 45mm, 100-300mm)

Nikon DX DSLR: D7000 (primary lenses: Tokina 11-16mm, Sigma 17-50mm, Nikon 70-200mm or 70-300mm)

Nikon FX DSLR: D3s and D3x (primary lenses: 14-24mm, 24-70mm, 70-200mm, 200-400mm, 400mm Nikkors) (SB-700/900 flashes with PocketWizards)

Video: Canon XA10, Sony FS100u, GoPro HD

Support: RRS Versa Series 2 tripod, RRS heads and pano equipment

Note: I obviously use other equipment, as I'm constantly comparing and testing. However, what appears above is what you'll find I'm carrying on assignment and when working for clients.

 

 


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