This page of the site contains the latest 10 articles to appear on bythom, followed by links to the archives.
Still Just Sony Iterating
LEDE ON
It’s quarterly earnings report time across the tech world. Fujifilm was the first I’ve seen in the camera biz to specifically call out “increases in semiconductor memory and IT-related component prices” as reason for their negative foreward forecast. But given that there are reports that there are US$1b (yes billion) in Apple Silicon processors sitting at TMSC waiting for RAM to show up and be integrated, you have to think that every camera maker is in the same boat. Instead of waiting for Godot, we’re waiting for DRAM.
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News
Sony Continues Releasing New Things
Seems that Sony felt mid-summer was the time to go on a product release spree. One thing about the slowdown in photography product introductions is that we don’t have companies stepping on each other’s press releases at the moment.
This week gave us the 100-400mm f/5.6-8 OSS lens, a US$850 consumer companion that slots well under the US$4300 100-400mm f/4.5GM that was also recently introduced. No G, slower aperture, and no tripod collar are the most noticeable differences, but 23 ounces (654g) is also quite light for a lens of this focal range. Morever, it’s very Tamron-like in its use of 67mm front filters. Surprisingly, you get a focus limiter switch, an OSS on/off switch, an Fn button, the lens works at up to 120 fps on the Sony bodies, and it also works with Sony’s 1.4x and 2x teleconverters (giving you 140-560mm f/8-11 and 200-800mm f/11-16, respectively).
Note that the aperture fall-off begins as early as 135mm, where the lens is already f/6.3. The f/8 aperture is reached at 220mm, well before you get to the end of the lens’ zoom range. On the other hand, the lens focuses reasonably close (34” or 0.86m at 400mm), which provides it near macro level of magnification (1:2.4). Inside are two ED and two aspherical elements, which are protected by dust and moisture resistant design.
So now the 100-400mm choices look like this:
- Canon 100-400mm f/5.6-8 IS (US$750)
- Canon 100-400mm f/4.5-5.6L IS II (US$2700)
- Leica 100-400mm f/5-6.3 (US$2600)
- Nikon 100-400mm f/4.5-5.6 VR S (US$2950)
- Panasonic 100-400mm f/4-6.3 OIS II (US$1700)
- Sigma 100-400mm f/5-6.3 OS (US$1050)
- Sony 100-400mm f/5.6-8 OSS (US$850)
- Sony 100-400mm f/4.5GM OSS (US$4300)
Technically there’s a Fujifilm 100-400mm f/4.5-5.6 OIS at US$2250, but since that’s specific for crop sensor use, it doesn’t exactly line up with the above list. Note also that Tamron has a 50-400mm f/4.5-6.3 at US$1300, which is my current preference for a more budget model with a 100-400mm focal range. Nikon is noticeable absent with a budget version, and the S version they do have is one of their earliest Z-mount lenses and could use a bit of a refresh given all the recent competitor offerings.
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News
Adobe Chugs Along
The just-released Lightroom Classic 15.5 got the ACR feature/edge sliders for AI masks and a few other changes including Generative Expand. Denoise AI finally made it to the iPad Lightroom. ACR itself got a new blemish remover. Adobe also introduced a new plugin for ChatGPT, allowing that AI to manage and use the Creative Cloud’s products from within the AI itself.
That latter bit, by the way, is the most likely way you’ll be using AI for photography in the future. Products such as Photoshop have gotten so complex that typing “drop the bottom stop of dynamic range in this image more quickly to black” in a chat engine sure beats trying to remember which Photoshop tools you should be using, finding them, and manipulating them directly.
While I don’t use AI to create anything new (writing, photos, spreadsheets, etc.), I do use it after the creation to do some button up operations that would take me more time to do by hand. Indeed, over time you start building up .MD (markdown) files that can be used to sequence an AI through the things you want done (e.g. add a watermark, add Copyright information, output as a PNG, submit the PNG file to Squash to reduce the file size for the Web, add the bythom- prefix to the name, and put the result in the correct Web image resource folder). Think of this type of AI use more as automation of steps and sequences than doing something on its own. It really does make you quite productive once you master it.
If you’re wondering how this is all done, the big AI companies now support something called MCP (Model Context Protocol). I’m amused, as this mimics what we were doing with objects in the PenPoint Operating System back in the early 90’s (everything you programmed in Penpoint was understood by everything else others were doing, allowing new features and processes to be added to everything simultaneously, and all data available everywhere). Basically, MCP is a communication system that has been standardized. So Excel, Photoshop, et.al., now expose externally everything they can do, and the AI engines then can use that to control applications and automate processes. MCP also extends into data storage and online tools, as well, so every day we see more and more things that can managed through the MCP.
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Commentary
No Log Jam Here
We’re officially well past the half-way point of the year. For photography enthusiasts, it has been slim pickings for new cameras so far this year. To wit:
- Canon R6 V
- Leica SL3-P
- Panasonic L10
- Ricoh GRIV Monochrome
- Sony a7R VI
- Sony FX5
- Sony RX10 V
Technically, only two of those sit in the main mirrorless branch (SL3-P and a7R VI). The remainder are two “creators” cameras with emphasis on video, and three compact cameras, though one of them is not so compact. Nothing from Fujifilm, Nikon, or OMDS.
At the top end of mirrorless we now have this situation:
- Canon R1 is two years old.
- Fujifilm X-H2S is four years old.
- Nikon Z9 is nearly five years old.
- OMDS OM-1 II is over two years old.
- Sony A1 II is nearly two years old.
At the bottom end of mirrorless things look worse:
- Canon RS100 is over three years old.
- Fujifilm X-T30 III is just less than a year old.
- Nikon Z5030 is four years old.
- OMDS OM-D E-10 IV is six years old.
- Sony A6100 is seven years old.
In Japanese Consumer Electronics fashion, the top end of cameras define what follows in terms of technology and features for the entire lineup. Nikon is starting to become a top-end lagger (after being a leader), but at the lower end of lineup, both OMDS and Sony are lagging the laggard.
The real question here is whether or not there’s really anything worth iterating any more, though.
First, let me repeat what I’ve always written about digital (dating back well more than 30 years): I’ll always take more sampling, all else being equal (or at least nearly so). The two places that shows up the most is in dynamic range and pixel count (some say frame rate and other things, too). For dynamic range, the sampling extends the capture range, while for pixels it adds additional sub-sampling most of the time, which helps with aliasing (few are using added pixel counts to make larger prints). I’ll take both advances, as long as nothing else suffers.
But I’m in the Ansel category, where I pursue every small bit of benefit. Optimal capture, processed optimally (hey, I got it down to four words this time; usually it takes me six ;~).
I’m doubting that even a small portion of the customer base for cameras would take the same stance as me. A really solid 20” print takes just 24mp, and 95%+ of scenes can have their dynamic range accurately rendered if you’re exposing correctly. On the video side, 4K is ubiquitous and all you need (particularly if you’re capturing and outputting in HDR), as there's very few benefits from capturing more pixels.
So the connundrum for camera makers is…actually, it’s multiple simultaneous problems now:
- Supply chain constraints force camera makers into less iteration. Memory is sold out now through the end of 2027, so if you need more for a particular new camera or just need more to sell more cameras, not going to happen.
- Economics force camera makers into less iteration. Memory prices increased by 2x+, other semiconductor prices jumped far higher, as well. Margins on lower end products are squeezed very tight now, and payback of R&D costs takes more time.
- Rights issues keep top-end still cameras from transitioning to video cameras to get higher frame rates. Do pro sports photographers need more than 20 fps? No. It just increases their workflow, and they can’t use the 30 fps+ output as video due to video rights being owned by others.
- Long-term customers already have highly competent products. The five-year old Z9 is still an extremely competitive camera, and does pretty much everything a Nikon user might want. Sure, a Z9II will have a lot of updates, but the only one that would trigger a lot of updates is much better autofocusing.
- Smartphones, with care, can do big prints and feature film output. Here we are almost 20 years post iPhone, and the camera makers still haven’t figured how to market against smartphones. Or integrate with them. Meanwhile, the volume of smartphones sold so far eclipses dedicated cameras, new imaging tech now shows up in phones first.
So where exactly is the “opportunity” to grow?
The Chinese have shown both Japan (compact, ILC) and the US (GoPro-type action cameras) that some of that opportunity centers around the Apple Think Different notion. Witness the camera-on-a-gimbal-stick variants that have taken off (e.g. DJI Osmo Pocket).
One issue is that the camera market was already very niche—Canikony divide it up into 10 or more very similar models each—so if you’re not first into a new niche that appears (or is forced), then you have a difficult time getting any traction, as Nikon discovered with the KeyMission cameras.
I’d judge that pretty much any new dedicated camera model needs a minimum of 100k lifetime likely unit sales to even get off the drawing board. Anything less than that becomes too much R&D and marketing expense to get a decent ROI (return on investment). These days, the camera makers need more ROI than before, because they can no longer get near-zero percent loans in Japan. It doesn’t help that the Japanese camera makers are great at the R&D but not so good at the marketing, either. Tokyo almost requires that a product go viral on launch now, as the on-going marketing will be minimal and ineffective. That sets a high bar for any new camera product.
A number of Nikon users wonder where the Z7III is. The problem there is that the Z8 is effectively what a Z9-generation Z7III would be if they just iterated “as normal” (and now priced at that price point). Sony started having the same problem with the A7R series, which is why there’s now a different body design in their lineup, the A7CR. Sony has more unit volume than Nikon, which allows them to sub-niche themselves some. A Z7III as most users would expect it to be, on the other hand, would make Z8 sales collapse.
Small niches do exist that could be targeted. Just as I outlined in the first decade of this century, dedicated black and white and infrared are two such sub-niches. That seems to be working to extend Ricoh’s small-scale efforts (and Leica’s), but probably wouldn't work for Canikony. Again, they really need 100k+ expected units to wake up an engineering team from their slumber.
So what’s happening now is an introduction slowdown. At one point in the digital camera era, compacts and low-end consumer ILC iterated on 12-month boundaries, prosumer at 24, and top-end pro at 48, and they did so with predictable regularity. While the top-end likely won’t stretch too much longer—though Nikon will likely hit 60 months with their top-end Z9 iteration—it’s the lower models that are seeing the big gaps now, with 36 to 48 months being more the norm now than the exception.
No worries, mate. Just go out and photography with what you have.
The Week of Strange News
LEDE ON
Sometimes a week goes by without any interesting or significant camera product announcements, but in which there turned out to be lots of photography-adjacent news. Last week was one of those weeks. Even Apple is now actively reporting supply chain constraints and pricing impacts for future products. Smaller players—which includes all of the camera makers—will have bigger issues. Without further ado:
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Commentary
Sony Makes Buyout Offer for Tamron
I was just about to write a longer article about consolidation when Tamron’s acknowledgement that Sony had made a buyout offer for Tamron hit the news wires.
This appears to be related to the fact that Tamron recently found itself the target of an aggressive overseas investment firm (Effissimo Capital Management, based in Singapore), which has now managed to gobble up over 17% of Tamron’s stock. It’s a long, complex story, but Japanese companies generally regroup when under foreign ownership attack. Sony, which has the second biggest ownership stake in Tamron, likely made its US$1.2 billion buyout offer for Tamron partly to keep Tamron Japanese. It doesn’t hurt that Tamron is an integral part of the E-mount success, and that Tamron’s second biggest relationship is with Nikon, who is a coopetitor with Sony (i.e. Nikon and Sony have both a cooperative and competitive relationship that dates back to the previous century).
Be careful about what you infer (or what you believe from other sites’ speculations). This is probably mostly about Big Money Seeking Bigger Money. Effissimo currently stands to make a huge profit from any Sony-buys-Tamron deal. Indeed, the fact that an investment firm made that kind of investment in the first place is that they understood Tamron’s stock to be undervalued, and they would be agitating for anything that makes the stock value go up. And up it has gone. After sitting just below the 1100 yen mark for most of the past year, it now is at 1434 yen (though that’s somewhat above Sony’s offer).
For it’s part, Tamron has issued a statement indicating that they are contemplating Sony’s takeover bid. In essence, that short press release says that Tamron has established a committee to consider options at increasing corporate value. In other words, they’ll consider Sony’s offer, but they’ll explore other ways of making their stock more valuable, as well.
More than one site has written that Sony would grow their investment value by taking over Tamron, but I’m not so sure about that. The only way Tamron’s value to Sony would grow as a subdivision would be that there’s continued expansion of third-party offerings in other mounts. If this is just about combining the existing Sony and Tamron lens lines to make an uber lens lineup while getting rid of the offerings for competitive mounts, that has failure written all over it.
Tamron currently has 25 lenses, and Sony has 79. No mount has ever had over 100 current lenses offered by its maker, even back when the volume of interchangeable lens cameras selling each year was well more than double what it is today. There was a reason why lens lineups tended to be somewhere in the 60-70 range from each maker. As you move beyond that, you essentially start diluting your efforts because you lower individual lens volumes, particularly when you have as much overlap as the Sony/Tamron lines would produce.
Which brings me to consolidation. What I was going to write is this: the current and projected dedicated camera market can’t sustain the number of players currently producing products. 6m units (last year was 6.3m mirrorless units) with one competitor attempting to control 50% of that (Canon), makes for very low volumes for the smaller players. Canon and Sony also have their professional video sides which expand their mounts some. But Fujifilm, Nikon, OMDS, and Panasonic are all struggling to get to a truly sustainable mount volume (which I’d judge to be something on the order of 1.5m units).
So add things up. Let’s assume: Canon 50%, Sony 35%. In even a 7m unit volume, that leaves only 1m units for the remaining players. It’s the old Reis & Trout “third largest competitor in a market struggles to remain profitable” problem. What tends to happen is marginal players either go away, consolidate, or create a new product category. You may remember that from the late film SLR days or the late DSLR days. Well guess what, we’re back to it again: not enough volume for the number of players in the game. (But see final comment in article, below.)
Moreover, it doesn’t help that the Chinese are trying to elbow their way to the table. Initially through lenses, but it’s only a matter of time before they’ll try cameras, too. That will only increase the consolidation pressure, as the Japanese companies would rather consolidate in Japan than be acquired by foreigners or go away entirely. Which leaves us with really only four possible consolidations at the camera level:
- Fujifilm and Nikon — ironically, the first non-Kodak digital interchangeable lens cameras were a cooperative effort between these two companies. But the problem here is this: while the Nikon RED acquisition would be a really nice fit for Fujifilm, having APS-C, full frame, and medium format offerings would be a marketing nightmare.
- Nikon and Panasonic — Panasonic’s ego on the professional video side is the problem here. In my opinion, RED is now a more viable way forward than Panasonic’s weird multiple-mount pro efforts. But I don’t see Panasonic’s professional video side being able to admit that, let alone go alone with it.
- OMDS and Panasonic — this assumes, of course, that m4/3 remains viable, which I’m not sure it is. m4/3 already has become niche, and it’s a small niche to start with. I don’t see this consolidation possibility as being meaningful in any way. It likely wouldn’t solve the problem of too little volume.
- Sony and Nikon — The level of cooperation between these two companies is much more than people realize, though both sides now have big egos on the high-end camera and pro video side. I think for this sort of consolidation to be possible, Nikon would have to essentially fail at multiple levels and require a savior.
Will any of those happen? I’d place the odds fairly low, even though history and MBA wisdom says it should happen. While some may argue that the auto industry manages to have many players, vehicles are also much more expensive devices with far higher unit volumes and plenty of exploitable niches. The smaller the overall market and the lower the cost of the product, the more that the market can’t sustain many profitable players.
Without consolidation, there’s a high possibility that more than one of the smaller players becomes irrelevant in digital cameras. In order of that happening, it would go OMDS first (some might argue it’s already there), Panasonic second, Fujifilm third, and Nikon fourth. Why not the inverse between the last two? Because digital camera sales are a small part of Fujifilm, while they’re almost a majority at Nikon. Nikon basically has to make cameras work, or it is not a viable business overall.
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News
Nikon Lost Another Patent
Hot on the heels of losing the RED patent in Japan, Nikon has lost another one.
It’s taken awhile to for the information to get out of China, but in mid-July the China National Intellectual Property Administration (CNIPA) declared one of Nikon’s key Z-mount patents to be invalid, due to the lack of inventiveness. The particular patent in question, 202010127062.4, is basically the mechanical design patent for the Z-mount, which is the one that defines the four fins that are used to align and lock in the lens in place as you twist it in the mount, as well as the position of the electronic contacts. As far as I can tell, this patent does not apply to the communications used on the pins, which is really the way a lens becomes fully compatible with a camera.
What other sites aren’t disclosing (or just plain getting wrong) is that the invalid patent ruling comes from Viltrox’s court filing in December 2025, not from Nikon’s suit against Viltrox in February 2026. The claims that “Nikon lost its suit against Viltrox” don’t seem to be supported by the documents currently circulating. What is known is that the CNIPA has declared one of Nikon’s patents as invalid, and that this is the patent contested by Viltrox in December of last year. Losing that patent is likely to impact the case Nikon brought against Viltrox, but there’s no news on that yet.
I’m still unclear as to what Nikon’s intention was in bringing suit against Viltrox in February, and whether the full scope of the original suit has even been fully decided. I suspect, but can’t prove, that this isn’t at all about lenses. Viltrox has, for instance, briefly shown a prototype of a camera, though I believe that was an m4/3 mount camera. But the recent Viltrox 26mm f/2.8 lens suggests another possibility: that Viltrox and Nikon worked together on a lens design, and someone in Nikon upper management felt that relationship got away from them.
One thing that doesn’t get mentioned often enough is that many companies are suppliers to other companies, and this leads to all sorts of strange relationships. For instance, Nikon is a supplier of glass to many companies outside of their own NIKKOR efforts. I’m not sure if that includes Viltrox, but I know of four other lens makers that acquire glass from Nikon.
But the reality is that the whole patent system—indeed most intellectual property systems—has spiralled well out of control. What I learned about what you can and can’t patent in my years in Silicon Valley seems to have been stood on end, and people are getting patents for things that aren’t novel, non-obvious, or useful, and even for things that don’t meet the basic statuatory requirements. “Prior Art” is now being interpreted by some as “don’t do it exactly the same, just change something small and not meaningful.” Virtually all lens mounts these days are of the bayonet type and have electrical contacts, so unless size and positioning of those are novel in some meaningful way, I don’t see how a patent for them can stand up in court examination.
Thus, the result that a Nikon design patent is currently held invalid—which Nikon can appeal—isn’t particularly surprising. If I were adjudicating such a case, I’d be asking pointed questions about what made Nikon's claims unique inventions as opposed to mere modifications of something (bayonet mount) that’s been a design standard for decades.
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Comment
We’re All Shook Up
A 6.8 magnitude earthquake was registered in the Kumamoto prefecture in Japan last week. While that probably doesn’t immediately suggest a connection to the camera market to you, unfortunately, there’s a very significant connection: image sensors and filtration layers. Both Sony Semiconductor (image sensors) and Fujifilm (filtration) had to close their plants after the quake in order to evaluate potential damage.
The reason that this is a comment and not news is that, other than the initial plant shutdowns, we don’t yet know exactly what products might be impacted, nor how long the shutdown might continue. Moreover, the larger image sensors for dedicated cameras tend to get built in batches, so we don’t know specifically which sensors might have been on the fabs at the time of the quake. Sony Semiconductor regards that type of information as proprietary and to my knowledge has never publicly disclosed individual sensor supply issues.
So this story is one for which we won’t really know any details, though we may eventually see some products get postponed or deliveries delayed.
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Comment
Sorry, No Rebate for You
Tucked away in Canon’s recent 2nd quarter financial results was the point that one of the ways that the quarter was so profitable for Canon is that they got significant tariff rebates (Apple also reported significant tariff rebates, heck, pretty much every company has been doing so). Specifically, 58b yen (US$361m). Did you get any of that money? No.
What’s happening is that most every company is retaining tariff rebates as a way to make their bottom line look better. A few, including Canon, are implying that they’ll use the money retained to offer customers future discounts. However, what they fail to disclose is that they raised their list prices, so those discounts very well may still turn out to make the product more expensive than it was before the tariff situation started in the first place. If you raised prices 15% to cover tariffs, but then discount 10% implying that you’re just giving back rebate money—Canon speak: “we have incorporated promotional activities to expand sales”—you’re effectively still inflating costs to consumers.
Coupled with the increases in semiconductor and memory costs that the rapid AI expansion is generating, cameras simply sell for more money now than they used to. So far, at least here in the US, consumer spending is still increasing, though some (maybe all) of that increase is coming from higher prices.
Cameras and photography gear fall under what is called discretionary spending. You don’t require those things to live, as you do for housing, food, transportation, healthcare, and utilities. As inflation and interest rates start eating into your income, you basically have three choices: (1) use savings, (2) borrow more, or (3) lower your discretionary spending. So far, the data says that here in the US people are doing #1 and #2, though they do seem to also have cut back on travel. But neither of those first two choices are sustainable for individuals, so eventually #3 becomes the only remaining method to them.
CIPA data shows that full frame mirrorless, for instance, is taking a nose dive in shipments to the US recently. Some of that is that there haven’t been (m)any new releases in that category to goose sales, but you also have to wonder how much of that is weakness in discretionary spending starting to show up, too. The lower cost categories (compacts, and crop-sensor mirrorless) are doing better.
New tariffs on tap aren’t going to help any, either. The potential for more price increases is already present, but the likelihood you’ll ever see a tariff rebate isn’t on the horizon at all.
Sony Keeps Making News
LEDE ON
The camera makers are finally waking from their annual and management meetings, and still-greenlit projects are starting to appear as the chips they need get delivered. Word from Godzillaland is that Canon, Fujifilm, Nikon, and Sony (again) all have camera announcements that will be made either just prior or just after Labor Day.
The talk at the Sushi Bars in Tokyo these days is all about component costs, as in “what are we going to do about those cost increases?” Meanwhile, the yen has weakened 10%+ to the dollar this year, so these two items now have all the bean counters frantically counting beans. How many beans you’ll need to spend is still not known for a couple of those new products. I hope you’ve been saving beans up.
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News
If You’re a Video User, Sony Has Something for You
This week gave us the FX5, Sony’s latest “handheld” video camera. The big but slightly strange news is that this is a 5K Open Gate camera (meaning 5K across a 3:2 aspect ratio). The camera will do that 16.6mp capture at 60P open gate, or you can have it do 120P in 16:9 format, or even 240P in 4K. Sony finally gave one of their lower end cameras raw recording (X-OCN, plus new C1 and C2 compressed versions not yet supported in editing applications).
The new stacked full frame sensor has a triple base ISO with dual gain outputs, and sits behind a 5-axis sensor stabilizer that you can pay Sony remove permanently (not recoverable). And instead of the usual Alpha menus, the FX5 gets the Hollywood style menu system from the top-end Venice/Burano video cameras. Not wanting to look weak compared to the Nikon ZR, the FX5 gets a bigger 3.5” touchscreen. Up top there’s Sony’s hot shoe with audio connectors supporting 32-bit float, so there’s also an XLR handle that’s available. Once again, Sony is using CFexpress Type A cards (requires VPG400 certification).
As you might expect, the FX5 gets the latest AI goodies and focus system from the latest BIONZ XR chip, and the new battery from the A7RV. While there’s an optional 3.7m dot OLED EVF, some of you will be shocked to learn that the FX5 doesn’t take still photos at all. Nikon, after all, didn’t market the ZR as a still camera, so now Sony has taken things further and won’t even include the features, should you be so inclined.
Price is US$4900 with deliveries starting next month.The XLR handle is US$800, the EVF US$700.
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News and Commentary
FCC Follows Through
Xtra, Skyrover, and the other supposed DJI clones or enabled products were recently sent a demand letter, followed by a fine, and now a proposed ban (July 17, public notice DA-26-742). All this because the Executive Branch (which includes the FCC) failed to do what Congress asked it to do and are by guess banning things from China that might in some way phone home. But they’ve never been proven to do so, nor has any back door been discovered. For what it’s worth, this hasn’t just been about cameras, as the withdrawal of the Polestar EVs from the US market was for similar reasons.
So essentially the US is saying to its citizens “we want you to have fewer options than Canadians or the rest of the world. We’re banning things we don’t make or that are better in some way than we can make."
I’m all for security. But what’s being practiced in Washington is not even security theater. I fail to see how an action camera akin to a GoPro or the novel gimbal cameras are threats to the US in any way, even if they were communicating something to China (which, again, nobody has shown that they do). Moreover, if you already have one of these now banned devices, you can still use it, so how’s that help deal with the imagined threat? What’s happening here is nationalism at its worst.
Since this is a photo site, I should point out I own an Insta360 Luna Ultra gimbal camera, and it’s awesome. If I were a TikToker, influencer, or streamer, I’d have that product constantly in my hand while walking around talking to myself the world. It also integrates more seamlessly with a mobile phone than does any dedicated camera I’ve used (and I’ve used most of them). But it was made in China, therefore it must be bad. Yeah, right.
Back to No News, Just Comments
LEDE ON
You probably thought I was done writing about tariffs. Sure, the courts overturned the Section 122 tariffs and companies (but not you) have started getting rebates, but the Trump Administration has since imposed additional tariffs under Section 301. Section 122 tariffs were 10% to all countries with a trade deficit to the US, while Section 301 tariffs are 12.5% to 60 countries using forced labor (many dispute this).
However, there’s now a Trump Playbook in effect at retail. The key play: before tariffs take effect increase your imports so that you have adequate inventory for the foreseeable future and courts get involved again. The idiocy of the recent US trade policies are thus revealed in this latest round: retailers basically are increasing the trade deficits in their sectors short term, which, of course, supposedly someone in DC wanted decreased instead. Can you say “own goal”?
Still, in case you haven’t noticed, the camera companies took the last tariff opportunity to increase their list pricing for many items. As a company, you don’t get many chances to raise pricing and not be the entity that customers complain about. The new higher pricing coupled with tariff rebates from last round have allowed what looks like big discounts. For example, a Nikon Z8 now lists at US$4300 and currently features a US$800 discount. Yet when it came out it was US$4000, thus today’s discounts are really a net of US$500.
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Commentary
Blah
One question I see more and more people asking with each new camera introduction is “what are we really gaining?” The days of clear feature or body form gains seem to be mostly over for the moment (at least out of Japan). Yes, more pixels, additional dynamic range, faster frame rates, and better focus performance is pretty much what every press release seems to say these days. But what is the tangible use gained from these?
Most of it seems to be what I call “moving the margins.” For example, virtually all current cameras can record the full dynamic range of 95% of scenes when set properly. So what if the margin moves to 97% with some dynamic range “breakthrough.” Meanwhile, the most common usage bars are 16mp stills and 4K video. All current cameras can achieve those. Getting to 68mp stills or 8K video full frame sounds impressive—and again, I’ll always take more sampling all else equal—but for the most part I see it wasted by the vast majority of users. They’re buying horsepower they don’t need and might never truly use.
The most significant thing it appears most people are gaining these days is points or miles on their credit card. So sure, if buying a new camera helps you jet off to an exotic location to photograph, go for it. Just realize that you’re no longer in the pragmatic camera user category, but in some new elite 1% of image takers.
It also strikes me that we’re in a period where customers are confused. What camera makers are doing with new products is just confusing them more.
First off, we have those Worshipers of More I just mentioned. These customers think larger numbers are the thing that makes a new product better. More pixels, faster frame rates, more dynamic range, ad infinitum. Most folk of this congregation respond with their wallet to more, which ironically, makes what’s in their wallet less.
You have to ask yourself at some point “what am I doing (or going to do) with my photos?” For Web work, 2mp is enough (1920x1080). Indeed, if you start trying to push more then you slow the site showing the image down and you’re past the lowest common denominator display needs. For a great two foot wall print, 24mp is more than enough (6000x4000) and has been for some time, as print technologies hide really low level pixel issues due to ink spread, among other things. So what is it you’re doing?
The same thing is true on the video side. FullHD (1920x1080) is the lowest common denominator output and keeps file and transmit sizes manageable. 4K (3840x2160) is basically the top end of what anyone is going to display these days, even Hollywood. Anything more starts to get very costly. Sure, Netflix, Disney et.al., want us to record in 6K or 8K for them to “future proof” the work, but are you Netflix or Disney?
So what exactly is it you’re trying to accomplish with your images? Do you need anything more than something like a Z6III to do that?
Yes, I can find small things that the newer, better, “more something” cameras have that’s interesting and technically takes possible quality up a notch. I report those things regularly in my reviews. But have you noticed something consistent in my reviews of digital cameras over the past 21 years? That “How’s it Handle?” section is where most of the meat is, and time after time I find myself complaining about usability or access issues, not the number of pixels, the frame rate, or the things that made the camera new and “better than before.”
Japan Inc has tried a number of times to put some marketing behind the usability aspect of a product, mostly to ultimate failure. In doing so—and probably the primary reason their marketing failed—they rarely try the “we listened to our customers and fixed the discovery, usability, accessibility, and convenience problems they told us about” line. That’s partly because they don’t actually know how to listen to customers, but also partly because engineering isn’t about design at most product makers. Tokyo needs to read my Good Design, Good Images article and do a thorough self-examination afterwards.
Many of you will remember that I’ve lambasted people who said a camera made photography fun for them. On the Interwebs I’m known as a Fun Hater. But I’m actually not. The word they’re looking for is “enjoyable.” When was the last time you said you enjoyed using your camera? Because that, too, goes along with what you’re trying to accomplish with your images. You should have a goal for your imagery, and you should enjoy using the tools that help you achieve that goal.
To my point of view, the camera makers have lost sight of user goals, and is constantly trying to just churn updates and upgrades and dangle them in front of customers hoping to reel in cash. Many of the customers, too, have lost sight of both those things. You should enjoy taking photos, and the gear you use should help you do that, not become a biannual tithe to Tokyo.
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Reminder
Thom Live Online Returns
At the end of this month, my teaching partner Mark Comon and I will have two free online presentations (presentations will be recorded for those of you who can’t make it to the actual session, but you have to sign up to get the recording).
The first presentation, on July 28th, is all about the Nikon ZR as a still photography camera. Discover what Nikon never promoted (that the ZR is a very good still camera, but needs attention to how you set it up for that). We even have a ZR present for those that register, plus a drawing for SmallRig add-ons, free byThom books, and an exclusive t-shirt.
The second presentation, on July 29th, deals with our just-completed photo workshop in Botswana. It was a very different year in 2026 in Botswana, with the primary park completely closed to tourism due to the high water levels caused by this season’s record rains. I’ll be talking about how water defines and refreshes the Okavango, and Mark will be talking about how adventure travel is sometimes actually adventure. But don’t worry. Animals were not harmed in the massive flood, they just moved out of the way, which introduced plenty of new opportunities for those that accompanied us on this year's trip. Meanwhile, I'll tell you the full story about how water shapes the experience in the Okavango. Most people think you just go to Africa for the lions and other predators. But do you know the reason why those predators are actually there in the first place? Turns out that elephant poop, papyrus, where hippos walk, and a host of other odd things all play key roles in defining why the Okavango is one of the best wildlife viewing habitats in the world. I promise there will be no pop quiz at the end, but you’ll still probably want to retain the information I present.
Finally, Some News
LEDE ON
Along with news comes rumors, as the camera industry tends to be pretty leaky. I don’t tend to discuss rumors much, as I prefer to deal with information about existing products, not imaginary ones (even if the imaginary is likely to become reality).
While it seems like Japan has been sleeping, it’s mostly been a nap caused by supply chain issues coupled with the fact that great camera products already exist, so making even better ones is getting tougher to do. At the moment it appears that the Tokyo's hirune is going to end with the summer, and we’ll have a fairly interesting late summer, early fall. Heck, even the Sony RX line seems to have Rip-Van-Winkled back into awakeness, with the RX100VII manufacturing seeming to renew once a USB-C connector was found they took out in-camera charging, the RX1R III getting more pixels and USB-C, and now the RX10 waking up after a very long nap (see next). So, Sony has the RX for waking up (see what I did there?), does everyone else?
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News and Commentary
The Nine-Year RX10V Update
Nine years is a long time for a camera to go without an update, but not unprecedented (think Nikon D500). The interesting part of the news is that this is clearly a real update and not a facelift, as Sony has completely redesigned the body, controls, and basic UX of the older RX model to conform to their current Alpha mirrorless standard. Ironically, that makes the RX10V look less modern in style than the RX10IV it replaces.
You could almost think of the new RX10V as an A7 with a fixed lens (still 24-600mm equivalent).
Ah, you noticed the “equivalent,” which explains the “almost.”
Yes, the RX10V is still using the 20mp 1” image sensor from before, though it seems to have some new video capabilities). That smaller sensor size is what actually allows the “reasonably sized” superzoom f/2.8-4 lens that sits up front. However, alongside the image sensor now sits dual BIONZ ZR processor and a new AI chip. I always liked the RX10V except for one thing: it was a bit ponderous in focus and other performance. It appears Sony thought the same thing, as the new smarts inside the camera look to address focus in a big way, while adding additional features the original didn’t have. 30 fps raw (but no pre-capture) is one new bit some will like (assuming all 30 frames are in focus ;~).
Other new features are a full subject detection system, the ability to do 4K/60 and 120P (the latter with a crop), a USB-C port instead of micro-USB, and use of the 2x larger capacity FZ100 battery from the Alpha series.
Could the RX10V take over as the all-around camera some really hope for? No lenses to switch between, no particular type of scene that can’t be captured, whether wide landscape or small bird. Sounds good. However, along with the physical changes comes a significant pricing change. The MSRP for the RX10V update is US$2299. While nine years actually makes that look like an inflation adjustment, the new price also puts the RX10V into a price range for bigger sensor cameras that can use your existing lenses.
Now that we have the RX10V superzoom update, can we get a Nikon Coolpix P950 refresh, please? Sony has that new L910 Lytia image sensor that seems like it or something close to it would slot in pretty easily (50mp, 1/1.28, quad Bayer, LOFIC triple conversion gain HDR, etc.). Bring an EXPEED7 to the party, and it seems like that would create a pretty remarkable superzoom camera.
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First Impression
The Fujifilm GFX100RF
I held off on adding this medium format compact camera to the gear closet, but enough of you have asked questions about it and I am in the midst of trying to make my compact camera coverage on the upcoming byThom redesign more robust (I’ll also be adding Olympus Tough6, Ricoh GRIV, and bringing back some key older model reviews).
So I put in the order for a panda version—the all-black version simply looks too much like a large blob of black, bigger than even my Nikon ZR to put that into perspective—and it’s arrived at the office and into my go bag.
I’d already handled and briefly used this medium format compact camera at WPPI, so I had some idea of what to expect, and thus my initial impressions aren’t just a once-over-out-of-the-box reaction. The big impression? It’s big and heavy for a compact camera. It’s not exactly pocketable, particularly with the lens hood on, so it’s a neck-hanger or a small-bagger.
For it’s price, it suprisingly seems a little less high quality than the Fujifilm X100VI. The dials seem a little more flimsy and have a plastic feel to them, the hot shoe cover already keeps trying to work its way loose, and the rigid viewfinder eye piece is out of place at this level of camera. Fujifilm’s choice of grip cover feels slippery to me, even when dry. The EVF is grainier in low light than my Nikon Z50II, which was unexpected. Curiously, Fujifilm didn’t scale their already small buttons for this far bigger camera. That said, the build standard on the GRX100RF is otherwise on the high side, and the camera looks very nice in the panda stripping style.
First images were as expected: the 102mp medium format image sensor produces raw files that are a joy to convert, and if you’re a JPEG fan you’ve got all of Fujifilm’s film simulations in forms that’ll play well for almost any intended JPEG use, though why you need 102mp JPEGs I’m not entirely sure. With so many pixels at hand, the promotion of an aspect ratio dial (it goes to 17:6, which is panorama-like) was a smart choice by Fujifilm, and I have enjoyed playing with what I can do with that already.
One thing I don’t like is that in raw, the camera always shows and records 4:3. If you set RAW+JPEG, the aspect ratio dial comes into play and the viewfinder shows you what the JPEG will capture, but you lose what’s happening outside that area (i.e. what your raw will record). Someone punted on doing the right thing (crop marks when RAW+JPEG is set, actual crop when JPEG is set, 4:3 when RAW is set). A reader had the solution, which is not completely intuitive: SETUP > SCREEN SET UP > SURROUND VIEW > LINE.
My primary initial reaction is this: the 40mp Fujifilm X100VI is in many ways the same notion, a high-quality, high-pixel-count compact camera with a good lens up front. The difference? Size and price (and 62mp). So my first thought is that you really need to have a reason for >40mp in a “compact” camera to justify the GFX100RF, otherwise you can save one heck of a lot of Benjamins by just picking up the X100VI, and your jacket pocket will thank you.
But I need to take the GFX100RF out for a full ride and see if there’s something I’m missing. I do like the files it creates, after all. My full review will appear when the new site design shows up late this summer or early fall.
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First Impression
TTArtisans 50mm f/1.8 Neo
At US$90 I wondered what shortcuts were made. Well, now I know. What looks like a focus ring is just knurled plastic that doesn’t rotate. In Nikon parlance, instead of being an AF/M lens, it’s an AF lens with no control ring. At least that makes putting the lens on and taking it off the camera simple, as nothing turns under your fingers as you rotate the lens. While the optics seem fine for a budget lens, the materials used do seem a little more plastic than usual.
Oh, and another interesting bit: the USB port for updating the lens is on the rear lens cap, not the lens. So the method of firmware update is: (a) make sure the rear lens cap is on the lens and properly positioned (the contacts only engage correctly if the USB port aligns with the white mark on the lens; (b) connect to your computer via a USB cable; (c) perform the update. Oh, and at the moment TTArtisan only seems to release their firmware updates for Windows computers.
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News
102mp Video Gets a Wide Lens
Fujifilm announced the 19-35mm t/3.5 PZ OIS WR lens, the second cinema lens for the GFX series cameras. When the headline says “wide”, it means wide: this new lens is equivalent to a full frame 15-28mm, so not exactly for everyone.
As usual for true cinema lenses, the branding on this new offering is Fujinon, and it clearly seems designed to show up on a lot of GFX Eterna 55 cameras. While the PZ indicates power zoom, all the rings have the usual video gearing on them, and feature long throws for precise positioning. Of course, at US$5500 (and another US$16500 for an Externa to mount it on), getting all the specialness Fujifilm claims for this lens isn’t for everyone.
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Reminder
Thom Live Online Has Returned
At the end of this month, my teaching partner Mark Comon and I will have two free online presentations (presentations will be recorded for those of you who can’t make it to the actual session, but you have to sign up to get the recording). The first, on July 28th, is all about the Nikon ZR as a still photography camera. Discover what Nikon never promoted (that the ZR is a very good still camera, but needs attention to how you set it up for that). The second, on July 29th, deals with our just-completed photo workshop in Botswana. It was a very different year in Botswana, with the primary park completely closed to tourism due to the high water levels caused by this season’s record rains. I’ll be talking about how water defines and refreshes the Okavango, and Mark will be talking about how adventure travel is sometimes actually adventure. But don’t worry. Animals were not harmed in the massive flood, they just moved out of the way, which introduced plenty of new opportunities for those that accompanied us on this trip. Meanwhile, I'll tell you the full story about how water shapes the experience in the Okavango. Most people think you just go for the lions and other predators. But do you know the reason why those predators are actually there in the first place? Turns out that elephant poop, papyrus, where hippos walk, and a host of other odd things all play key roles in defining why the Okavango is one of the best wildlife viewing areas in the world. I promise there will be no pop quiz at the end, but you’ll still probably want to retain the information I present.
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News and Comment
FCC Continues DJI Downdraft
The FCC this week went after the DJI workarounds, companies that popped up in the US with DJI clones or near clones based upon DJI technologies. Eight companies, including Xtra and SZ Knowact (Skyrover) that are the most visible “offenders,” were fined US$25,000 each for failure to respond to radio market registration requests. Additional action is an implicit threat in the fines, as they have only until July 20th to respond, at which point it is assumed that the FCC would take further action.
At the core of the FCC’s complaint are DJI's radio transmitters, which are currently blocked from being imported (due to guessed at security risks), while the company that provided the test certification for them is in the process of being disqualified as an accredited certification lab because it is partly owned by the Chinese government.
The US government hasn’t actually proven a security risk in the FCCs recent actions, it’s just assuming their might be one due to the China connection. There’s been a recent overarching US policy of denying technologies where China may be getting technology leads (batteries, solar panels, drones, electric vehicles, and so on). This is brain dead thinking, and almost guarantees that the US will fall behind in critical technologies as it tries to wall off advances by others. It also guarantees that you’ll pay more for those things than people do in other countries.
If there’s a real security risk in any of these technologies, identify it and close it. Sticking the US’s head in the sand thinking that paper bans removes risk is not the correct call. It doesn’t remove risk (other than from being visible, because your head is in the sand, after all). It doesn’t help make anything more secure. It sets up political corruption grabs that will cost you money in the long run. It’s just wrong policy, and will produce real consequences in the future.
Meanwhile, this is also a continuation of the present administration’s “look like we’re doing something” strategies. Looking like you’re doing something is not the same as doing something. I’ll remind people that Congress passed a law directing the government to direct an audit of DJI’s drones, which it never did. Instead, it simply let a deadline pass and then imposed a paper ban based upon their own inaction. Yep, it looks like they’re doing something. Nope, they’re not really doing anything (existing drones in the US aren’t banned, so if there was a real security risk, it’s still there).
I’ll put it bluntly: some of the best innovation in camera design is now coming out of China. Because that relies upon communication (radio waves) to mobile devices, it’s now possible US citizens will not see the next great future camera. This is the way empires die: they try to wall themselves off from competition.
Adobe Lightroom, Third and Final Round
My Lightroom comments continue to get a lot of attention, so we’ll continue the conversation one last time.
First up, I want to point out that my dilemma isn’t that Lightroom doesn’t have a lot of features or performance. It’s soley my observation that I’m not sure that Adobe is doing enough to both satisfy existing users and attract new ones for me to continue to recommend it as the go-to choice.
This centers on something I write about a lot: what user problem is being solved? For Lightroom, that originally was the late Jeff Schewe’s observation that now that serious photographers where taking many more photos, we needed a place to put them, organize them, and process them (when necessary). Lightroom’s genious was that it treated your ingested images as components in a database, but designed the database to operate in ways that would directly solve photographers’ key needs. The database itself was well hidden from the Lightroom user, but the benefits of the data-driven approach were externalized in a UI that was (mostly) what a photographer might want to use.
The problem with the database approach is two-fold now. For someone new to collecting, maintaining, and processing photographs, Lightroom Classic's a bit much. For someone who’s been using it for a long period of time the size and complexity of the underlying data is starting to feel slow or cumbersome, and deep dives into your material get more difficult if you didn’t get it 100% organized the first time around. That last bit is where some AI-based browser/catalogs are starting to look faster, more modern, and direct.
I’ll give a personal example of how things can start to not work right with Lightroom. When I needed some photos of Chas Glazer for my recent article on his death, I knew immediately where to look for them and just pointed Photo Mechanic at the appropriate folders. A quick scroll and I found what I wanted. Had I been using Lightroom, finding those images of Chas would have more dependent upon me having entered the right keywords and doing the right organization within Lightroom for the database-driven filters to find them quickly. My observation is that not many Lightroom Classic users have been doing enough keywording and organization to quickly pull up exactly what they need, and some of that has to do with the way the program has grown coupled with the way the UI is scattered.
Lightroom Classic as it stands today is a very good program, but it’s starting to rely too much on the user solving their own problems, and not enough on the program solving the user problems. Frankly, I believe it’s due for a fairly strong overhaul if it’s going to remain the go-to choice for serious photographers. Which is why I asked the question of my readership.
It seems that quite a few of you agree with me that we’ve sort of come to a crossroad with Lightroom Classic, and some of you are clearly taking a different route now. At the same time, a large group of you are fine, but would just like a few refinements here and there.
For now, I’m leaving my recommendation intact. But, as always, I’ll continue to examine what’s available and try to make rational and justified recommendations as we move forward.
Meanwhile, here’s some additional followup to your comments:
“I now use DxO PhotoLab.”
Of all the folk that left Lightroom Classic (or are in the middle of leaving it), this was the number one destination. I tend to concur. While PhotoLab has some limits and needs a bit more polish, it’s a really solid product now, and produces consistent, excellent results.
“I’m using DxO PhotoLab for processing, but still use the Lightroom catalog.”
This brings up an interesting point. As imaging software has gotten better, I’ve found that my processing of an image taken five or more years ago is improved if I just start over. So having Lightroom Classic remember all my choices really isn’t all that useful as time elapses and we process differently. The interesting thing is that if you stop paying for Lightroom Classic, the catalog still works. So if you’re really just leaning on Lightroom for cataloging, paying the monthly tithe isn’t buying you much.
I think I’m going to have to do a video on this for the upcoming byThom MAX to show you what I mean, and how much you can rely upon an expired subscription version of Lightroom Classic. But that’s for future Thom to deal with, right now current Thom is writing this.
“Another lock-in might be profiles.”
For a few users that have been using things like the Lumariver Profile Designer, yes, I can see that. I’d generally say, though, that if you’re running other profiling with Lightroom Classic, that’s a bit of a failure on Adobe’s part. As I wrote recently about color, Adobe’s own color models aren’t optimal for a Nikon user (and maybe not for other brands, too, though I’ve stopped trying to evaluate that). I’ve been harping on that for over a decade. Many of you don’t remember that Nikon had a plug-in for Photoshop which did the demosaic for NEF files early in the digital era, and we got used to Photoshop results matching camera results. Then the “breakup” occurred with D2x, and Adobe went their own way.
“Sidecars are a problem.”
Yes and no. There’s no clear win on this issue. If you want reversable changes to a file, then data has to be saved in addition to the results. If you save data in the file, this starts to make the file potentially incompatible with other products, as they may not see/use that data. If you save the data outside the file in a sidecar, then you have the problem that the original file and sidecar need to be kept together. The good news here is that .XMP data is now a recognized standard, so perhaps we’ll see better solutions moving forward as more programs learn to use it within a file, and more operating systems learn that they have to manage a pair of files together.
“If you keep running Lightroom Classic on the same computer for a decade, it will get slower. OS upgrades demand more resources, you have more files than you did with the slower drives you probably have, and so on.”
Absolutely. The notion that you just buy a computer and use it forever is a false hope. At least if you’re doing more than just Web browsing, email, and other casual uses (which can be done perfectly well on a phone or tablet these days, so I’m not sure why you’re holding onto a computer forever).
For Mac users, the M1 chips and reliance on SSD changed things. There’s a real line in the sand that happened around 2019, and if you’re on the wrong side of that line, that the “things are getting slower” problem isn’t solely due to Lightroom Classic, it’s a foundational issue you’re facing. Double that if you’re still relying upon hard drives and anything slower than Thunderbolt for external drives. On the Windows side, it isn’t so clear, but I’ve felt that the Wintel platform has been long-in-the-tooth and not keeping up for some time now.
Security concerns alone—if your computer connects to the Internet then you have security concerns—are starting to force hardware upgrades, as well, as neither Apple nor Microsoft can really afford to keep everything they’ve ever made secure forever. The question I get asked a lot is “how long will my new computer be good for?” The answer is forked: (a) if you’re a casual user not pushing performance boundaries of any kind and bought enough computer to start with, then probably right until your manufacturer no longer supports it with security updates (for Apple that tends to be about seven to ten years); and (b) if you need top-level performance, then you should be upgrading every other generation, which tends to be about every two or three years. So that’s the range: two to ten years, and no more.
The good news is that typically when you update your computer, you’ll get a bit of performance back, even if your Lightroom catalog has grown mammoth. On the Mac side, that’s mostly been due to faster memory and SSD with each generation.
“Picture Window Pro is still available.”
Hmm, yes Picture Window Pro is still available. Jonathan Sachs, the author, was one of the co-founders of Lotus and helped create Lotus 1-2-3, a seminal Windows spreadsheet. While it appears that Jonathan is still maintaining the program, the UI is still very 1990’s (if I recall correctly, Jonathan started his digital photography exploration about the same time as I did in the late 80’s). Nothing overly wrong with that, though this Windows-only program will immediately conjure up visions of Windows 95 when you use it.
“You avoided any discussion of Lightroom (cloud) versus Lightroom Classic.”
I was hoping you wouldn’t notice ;~).
Adobe, like all the big tech players, wants to “own you.” Getting you de-centralized—your images stored on the company’s servers, not your computer—is a common technique to do that. I’m not a fan. Some things, yes, belong on centralized servers, but generally not personal data. The supposed benefit for photographers is that all your photos can be shared by all your devices. Almost all the big players here (Apple, Google, Microsoft) neglect to tell you that you can do the same thing locally with a NAS (network attached storage). A NAS does take a bit of geekdom to set up properly for that, so the cloud companies would also say they’re selling your convenience when you lock into their centralized solution.
I don’t really see Adobe being one of the big players in cloud storage. I don’t think they have the size or the user base to be a winner in that category, though they can certainly build a niche offering that might be profitable for them. Lightroom (not Lightroom Classic) was an attempt to bring the local image handling capabilities to the cloud realm, and across all your devices (phone, tablet, computer). It sort of works, though with a few dissonances to the Classic product that might trip you up.
I think that Adobe was looking more to the so-called creators as opposed to photographers when Lightroom and the cloud aspects were being fleshed out. But now that Apple is building out their own Creative Suite, I’ve found it simpler and easier to work with that for the role I think Adobe was trying to fill.
But in general, I kept my discussion centered on Lightroom Classic, because that is what most of my readers have been using and are (sometimes) complaining about.
“Adobe telegraphed the future years ago when they named it Lightroom Classic instead of Desktop. It’s a legacy product from their point of view.”
True that. However it’s a cash cow that’s not being properly milked. Nor is Adobe seemingly trying to grow the herd. A strange metaphor, to be sure, but this is almost exactly my point: Adobe could do better. If they don’t, I can’t see anything other than a slow demise to Lightroom Classic’s user base as more modern and better solutions appear.
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And with that, I’m going to put a stake in the ground and say that we’ve surveyed the property thoroughly, and this is where we land. Not that I won’t again cover Adobe or its products in the future. It’s that I’ve resolved for the moment to continue recommending Lightroom Classic. If I change my mind on that, I’ll pull up the stake and we’ll do another survey…
FWIW, this was one of the pending things I needed to work through as I rewrite my Web site, so thanks for the help. As I’ve noted before, I’m going through everything on byThom (other than the news) and rewriting it. I want the new site when it appears to be current, even better considered and written than before, and accurate to my thoughts today, not yesterday.
In a Very Sad Note
Chas Glatzer, fellow adventurer in nature photography and someone I’ve been with on trips multiple times over the years, has passed after being involved a three-vehicle collision on Interstate 85 on Thursday, June 25th.trna While he was extracated from his car and flown by helicopter to the Spartanburg Regional Medical Center, he died early Sunday morning from his injuries.
Chas was the owner of shootthelight.com, and after a successful career in portrait and event photography, moved into wildlife photography only to became a world-reknowed nature photographer and eventually one of Canon’s Explorers of Light.
In addition to teaching workshops around the world (which I’ve recommended to a number of you over the years), you’ve almost certainly seen some of Chas’s photos, as they’ve appeared in a wide range of outdoor and photography magazines, including National Geographic.
Everyone who knew, worked with, or took a Chas workshop has a Chas Story. I’ll bet most people, like myself, have many. My favorite is when we in the Narita airport headed to the North Island in Japan and he had brought a huge photo backpack. Somehow he got it past the X-ray machine, which had a restriction plate to limit the size of what went through security. But a gate agent eventually saw the monster pack and came over with her “must fit through this hole” measuring device. Chas pretended not to understand what she wanted him to do and instead put the opening over his head and then slithered the bracket down his entire body to his feet, proving that he could fit in the airline’s overhead according to the airline’s restrictions. The dismayed gate agent was left speechless and had no idea what to do next, so simply picked up the bracket and walked back to her station.
The coldest I’ve ever been was sitting with Chas waiting for the owl with the longest wing span to come for a winter night feeding on the North Island. The only time I’ve ever wished I could slow down someone’s speaking so I could keep up was when Chas once rattled off about a dozen Photoshop tips in 10 seconds. He was a great person, a friend, a great photographer, an excellent instructor, and the world will miss him.
Follow Up to Adobe Missed Turn
Well, that story woke you up!
My comments about Adobe possibly missing a step with Lightroom provoked quite a few of you to send me an email. Indeed, more so than any other article this year, and by a fair margin. As such, it’s worth dipping into your comments and questions and doing a follow up.
It seems a lot of you agreed with my basic contention that Adobe isn’t exactly innovating with Lightroom any more (though they do keep adding features to it, but usually after they do it for Photoshop/ACR). For instance, the following was a fairly common reaction I received:
“I’m a serious enthusiast with a library of nearly 80k images from the past 15+ years and maintaining that library is a huge priority for me. I'm still burned many years later from Apple abruptly ending Aperture. I switched to Lightroom Classic mostly because I thought it was least likely to have an Aperture-style ending. My plan has been to basically accept the "catalog lock in" you describe even as its obvious Lightroom Classic is not Adobe's focus or preferred path forward.”
A lot of you got to Lightroom as an escape from Apple’s abandonment of Aperture (bad move, Apple). You weren’t locked into Aperture’s catalog as it turned out, as several ways to migrate to Adobe quickly appeared, and that’s how many of you got to Lightroom Classic in the first place; it was the best alternative to what you were doing when what you were doing went away.
“I started to think that Adobe was finally putting some work into Lightroom Classic as the newer updates have been appreciated. The AI masking in particular and the duplicate tools and culling is appreciated (I haven't tried them yet, so maybe they suck). But my biggest problem now is how to get rid of all the crap photos I have that the iPhones in my household take and that cameras with insane burst rates leave you with. Seems like your point is that Classic is getting these last and almost begrudgingly, but its also true that editing photos today in Classic gives me better results in much less time than when we were in Africa 10 years ago. Maybe there are other tools that are better but as a hobbyist I don't have time to try them all. Recently I have been using Excire in conjunction with Lightroom. The AI search is excellent. With over 300k photos in my catalog I can just say "show me pictures of Louie riding his red jeep" and get what I am looking for. And I can do it without uploading my collection to some cloud.“
This exposes one of the reasons why I haven’t yet stopped recommending Lightroom Classic, but also why I am pondering whether I should. Yes, Adobe is still updating the program, and we sometimes get new useful features, but as you point out with Excire, we now have a number of products that apply AI against a set of images better than Adobe does at the cataloging level. It was the catalog that was Lightroom’s big win for photo enthusiasts and pros, but now it is lagging what is possible, and by quite some margin, I’d suggest. The question is becoming “if you want to catalog and search your images, is there a better starting place?” Raw converters and photo editors can be called by any catalog program, after all, so if your primary workflow sits inside the catalog, then Lightroom has fallen far behind.
“A lot of what keeps me on Lightroom Classic and Photoshop, and I suspect a lot of others, is that the other tools aren’t substantially better. Enough so to make it worth the effort of relearning a whole new system, building a new workflow, and tools that may or may not work with whatever I would move to.”
I’d agree with that assessment, with an exception, thus my original article. Note my Excire comments, above. The one tool that has gotten substantial better with other software is non-filter, non-structure finding of images in a “catalog.” Adobe’s features beyond that are minimal and nascent, as far as I’m concerned. I’ve seen clearly better from multiple products now.
“I continue using Lightroom Classic. I've used Lightroom and nothing else since 2011. It's what I know, it's where my catalogs are, and my needs are comparatively minimal. Having said that, I think it runs much more slowly now as compared to five years ago. I don't use any of the cloud-based aspects of Adobe; everything is local for me. I get the sense that there's nothing I can do to make it run faster. I know all the basic methods and it runs the same either way.”
Comments like this one were very common among the responses: (a) used Lightroom Classic for a long time; (b) don’t want to use cloud; and (c) seems to run slower now.
Running slower isn’t something I can specifically help with at the moment. I don’t use Lightroom’s cataloging except for a few small tasks (workshops, finished JPEG gallery). Nothing I do would tend to slow down Lightroom because I’m only dealing with a small number of files, and many of those are small themselves. But slowness does seem like a common complaint, so it’s perhaps something I should look into for my reader base.
“It’s also plug-in lock.”
Those that use services and push files from Lightroom said this, and perhaps that’s true. However, the number of people locked this way is far lower than the number who believe they’re locked into Lightroom’s Catalog.
“For context, my history starts with the Lightroom betas, even before 1.0. Over the years Lightroom got better in some ways, and worse in others. Eventually I felt the ‘bad’ outweighed the ‘good’ and ditched it for Capture One, followed by DxO PhotoLab. But now I’m back on Lightroom. Why? It isn’t that Lightroom has magically improved. It is because Lightroom is the only software (of the major commercial photo editors) that supports HDR editing in the Develop module. Capture One doesn’t have it, nor does DxO. By “HDR” I don’t mean the fake tone mapping or combining over- and under-exposed photos that has been around for decades.
I edit photos mainly for visual use, not print, so HDR has real benefit. Granted, this is a rather niche use case, as one needs an HDR-capable monitor to appreciate it (such as the Apple Pro Display HDR or the current Studio Display XDR or one of the M-series MacBook Pros with mini-LED screens). But such displays are becoming more common, and not just from Apple. So as much as I would prefer to use some alternative to Lightroom, it has one “superpower” over the others: native HDR editing.”
An interesting perspective, for sure. I’m sure Greg Benz would agree with you. The only problem here is that still photography continues to lag in terms of display. HDR is standardized and ubiquitous in the video world, from capture to display. The problem still photography has is that HDR hasn’t yet really been standardized from capture to display. Yet. At the point that happens—I hope it happens—I’m pretty sure every surviving photo software tool will rush to add HDR. And then we’ll be right back to discussing the Catalog Lock-In problem.
“I don’t feel that Lightroom Classic is being enshitified more so than any other old large program (Excel and Word being the poster children).”
Don’t get me started on Microsoft. Talk about failures, Word data files are still 32-bit restrained. What engineer in Redmond never made it to the 21st century?
I’m fully with Doctorow on this one: companies that want to still have customers should stop dumping on them. I believe it’s way more than possible to both do your customer a service as well as make a reasonable or better profit. The reason that isn’t always happening has to do with greed at the top. The incentives for top management now have nothing to do with product or customers.
Over my career I’ve watched a lot of companies forget that customers buy products. If you’re going to take people to the outhouse, you should not expect them to come back. And when they don’t, your business suddenly doesn’t look so good, and you’ll end up starting one form of death spiral unless someone at the top gets wise. And to that last bit:
“For what it's worth, and not public knowledge per se, we happen to have a friend who is high up at Adobe. The company knows it has a problem and people are on board trying to turn the ship.”
Okay, great. But battleships are difficult to turn. There was a time when Lightroom was more a versatile destroyer and much nimbler. It will be interesting to see what Adobe does with the Topaz Labs acquisition. I’d hope that they’d add Topaz-derived sharpening to Photoshop and Lightroom, as the sharpening capabilities of both programs are long-in-the-tooth.
“Is there a best practice or methodology for being more catalog agnostic?”
Simple answer: make sure that your data files are organized in a well-considered and well-named folder structure, and that your images are well-named, as well. Do not allow any product, including Lightroom Classic to just place and name things automatically or even semi-automatically. Even if you’re using a cataloging product, the minute you acquiesce to just letting it do what it wants, you lose control, and when you lose control, your options without that catalog product become quite problematic and limited. Your images should all be in a master folder, separated into some sub-folder system within that folder (year, place, event, subject, etc.), and every folder and every photo needs to have a name that’s searchable. DSC_0001 is not searchable. That master images folder needs to be backed up, both onsite and offsite, if you wish to truly make sure your images are always recoverable.
One problem here is that “edits” for files can live either in the file or outside the file in a sidecar .XMP file. This is one of the “lock-in” aspects of Lightroom Classic that keeps people in that system. Any transition to another product has to deal with this, and it’s not pretty.
I used to have a couple specific articles about this, but I’m currently in the process of completely rewriting the Learn section of bythom, and this question is on my to-do list to answer more fully, so stand by.
“Isn’t almost all the metadata added to my images—by myself religiously (I wish!) with Bridge, or by my camera and RAW processor(s)—pretty much standardized, in some cases by Adobe themselves, and indexed by macOS and Windows file systems? I thought that if I wasn’t too lazy and would try and master Spotlight on my Mac I could search and filter my images via the macOS file system. Combined with a personal naming system, that largely eliminated my desire for a vendor specific catalog (Lightroom).”
Uh, maybe? That certainly is the expectation. The devil is in the details, though. The .XMP extension stands for Extendable Metadata Platform. It’s now an ISO standard (16684-1:2012). However, the standard is simply a standard for putting things into metadata, not specific required metadata. This is where the issues begin, and the big question becomes does the software you’re currently using understand the things that were put in the .XMP file?
Sometimes yes, sometimes no. Moreover, there’s also the case of converting a file to a different format, as .XMP data goes in different places with different types of files when it gets internalized. So, if you save a file to PNG, .XMP data needs to go into a specific spot: an iTXt block with the XML:com.adobe.xmp keyword. Yeah, getting kinda techie here. Some programs do the right thing, some don’t.
As to your specific Spotlight question I had to resort to some deep AI research to get a somewhat reliable answer, and that explains my “maybe” response. Moreover, Spotlight is scheduled to change in macOS Golden Gate, so the answer may change. Specifically, Spotlight looks within files, but cannot associate files. It will find keywords, description, authors, copyright, in your image files for instance. If your metadata is in a sidecar file (xxxxxxxx.XMP), yes Spotlight will find text in the metadata, however, it can’t associate that with the actual image file.
As a side benefit, my AI also provided a way to sync keywords to finder tags for NEF files, so if you’re geeky and trust your AI, you might try that.
“To further enforce your theory that Adobe may have missed a turn or two, look at their stock price over the last year or two. Investors seem to be aware also that the company is faltering.”
From an investor’s point of view the issue has been growth: where does additional revenue and profit come from? Adobe’s in a tricky place, as for the most part they have gobbled up all the folk that can afford their product. But they can’t really raise prices easily, as that would likely trigger defections. The best way for Adobe to grow is via additional products, and you see them trying to do that with Firefly and now the Topaz acquisition. Perhaps at the corporate level Adobe has some growth room (pricing and products), but for the individual user I think they’ve hit the ceiling for now. But that makes it even more important to keep those individuals tithing, and lack of updates that add things those users want fixed or added can result in a slow leak on the subscription side.
“I started using Nitro Photos since I can use the finder/file system and have the same organization I’ve used since 2009 with Lightroom Classic.”
Nitro Photo is the work of the original manager of the Apple Aperture project (as is Raw Power). It is somewhat akin to the way Aperture worked many moons ago. For macOS users, it’s definitely a possibility. On the Windows side, ACDSee is probably a product some should look at (though the developing module isn’t as refined as Adobe’s).
“On the comparisons of noise reduction and sharpening tools: does Dx0 do a better job than Lightroom Classic?”
Uh, maybe? We have lots of different noise and sharpening tools these days. Can I make an argument for one over another? Yes, though this constantly changes with updates. I’d make the same argument with NR as I do with monitor profiles: using any tool gets you 90%+ of the way to what you can do, and you probably can’t really see or justify the other 10%-. Adobe, DxO, onOne, et.al., now all have reasonable NR tools that use AI. My contention would be: pick one and use it. Don’t deep end into trying to find the “best.”
“Two problems arise for me in the next year. I need to upgrade to Windows 11 (which means a new machine) or change OS to Linux. Noise reduction on Linux is not state of the art, though DaVinci Resolve 21 for stills is a possibility. Plus I’d need a program to ingest raw images and import only the new photos. Any suggestions?”
Probably “bite the bullet” (buy a new machine with Windows 11). I’ll have to admit I’m not a Linux gear head. One of things you have to accept if you’re going to Linux is that it is not a system that commercial software developers target, as the Linux community is mostly Open Source and free advocates. Thus, great new idea and innovative software tends to happen in macOS and Windows environments, plus your choices are broader and deeper on the commercial OS's.
I’m sure that some Linux fans will jump in and tell me all about the great free options that are available, but in my experience, those tend to be geeky, less feature-packed, and slower in performance than the macOS and Windows commercial “equivalents”. I put “equivalents” in quotes because, other than perhaps DaVinci Resolve, there aren’t many actual truly equivalent products on the Linux platform.
The problem with buying a new machine is that you’d now be paying the AI tax (memory and storage costs are rising). Perhaps you can still find machines at the older prices that are acceptable, but those will all be going away soon to be replaced by ones with higher list prices.
“What is your recommended raw catalog and editing software that does not have a subscription payment scheme?”
There really isn’t one. And that’s sort of my point about catalog lock-in: once you’re using catalogs to manage an image collection, you’re stuck in that ecosystem. It’s very difficult to escape.
You’re also not going to like my answer to your question: there isn’t a perfect alternative, thus my current dilemma on whether to recommend Lightroom still. Basically, if you want “really good” software, it has to be profitable for the software developer. The old model of selling updates has long had economic problems, as it means most of a company’s income comes in spurts, and development cycles aren’t as predictable as you think, so a company can go a long period without reasonable income. Subscriptions give a software developmer a known, stable source of cash. My only issue with Adobe’s subscriptions is what happens when you stop paying; most other developers have a better policy on this.
But to fully answer your question: you’d have to give up on catalogs and just go to a fast browser, such as FastRawViewer. That implies that your images aren’t scattered all over the place and are well organized in folders (though AI is changing this). You could then process selected images from the browser with several alternatives, such as Affinity or your company’s free raw converter. Be prepared for slower performance and missing features when you go to the free products.
Slow Weeks Two
LEDE ON
Need a state-of-the-art semiconductor produced for your camera? Due to the process size race, there are only three companies that can really make super advanced chips for you: TSMC, Samsung, and Intel. Worse news? 70% of those advanced chips are currently being produced by TSMC (source: Taipei Times), and according to sources their fab orders are already full through the end of 2028.
If you don’t need super small process size, then SMIC (China), United Microelectronics (Taiwan), GlobalFoundaries (US), Huang Group (China), Tower Semiconductor (Japan), Vanguard International (Taiwan), Powerchip Semiconductor (Taiwan), or NexChip (China) may be able to help you, but they, too, have little extra fab utilization they can provide in the near term.
So how does this impact camera companies? Specifically in the BIONZ, DIGIC, or EXPEED. As we demand more intelligence and performance in the camera, these chips are becoming to cameras as Apple Silicon is to the iPhone, iPad, and iMac, i.e. critical and requiring smaller process sizes. Meanwhile, the image sensor fabs are also running at or near capacity, though this is mostly for mobile, auto, and security clients.
If you miss a step and need to redesign a processor or image sensor, you pay the price: you’re at the whim of the overscheduled fabs, and the fab folk aren’t paying a lot of attention to the dedicated camera industry. Even Canon with their own image sensor fab has the issue that they can’t just put new sensors into production without impacting other models. I’m aware of three products now that have hit this redesign and fab capacity problem and have gotten delayed.
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Commentary
What’s Inevitable?
One of my jobs for many years (and to some degree still today) was looking five and ten years out. In the past I’ve mentioned that this was mostly looking at new technologies in research and labs but not yet in production, estimating when they’d be ready for production, and also figuring out the user problem they could solve that wasn’t currently solved. I did this both for software and for hardware during my Silicon Valley career, and I’ve proven pretty prescient in that respect.
But there’s another aspect to this that doesn’t get talked about much, and that’s what happens on the iteration cycle, and why. Generally, that too, tries to solve problems, but not always user problems, as often iteration mostly solves manufacturer or cost problems.
For example, when I predicted well over a decade ago that mirrorless would take over from DSLRs—my original prediction date missed the mark by 12 months, a 10% miss—it was not really because such cameras solved user problems (though they do), but instead because it solved manufacturing and engineering problems. I saw mirrorless as inevitable, regardless as to whether any big user problem got solved, because the Japanese camera companies need constant improvement in cost of production to keep prices in a realm where they still have a consumer market (typically US$1000 to US$3000 these days, though that price range was lower ten years ago).
Mirrorless eradicated parts (e.g. mirrors, prism, and eventually shutters). Mirrorless eradicated many manufacturing alignment steps. Those two things alone were huge cost savings and thus were inevitable.
So the question you should be asking these days is what’s still inevitable in the camera-making industry? I obviously have a few thoughts about that, so let me throw out some likely possibilities:
- Mechanical shutters disappear. This has already started (with the Z9), but it will become more and more prevalent, as it means fewer parts and fewer manufacturing processes, plus fewer mechanical parts that can wear out. Parts and process reduction means lower cost to produce. Eliminating mechanical process is a veiled user benefit (camera less likely to fail). But getting rid of shutters is somewhat tied to another inevitability:
- Rolling shutter disappears. The Holy Grail here is global shutter. The reason why that’s a goal and inevitable is that it solves a bunch of hairy and problematic internal timing and data management problems. “Here’s the data” is a lot easier to deal with then “here’s some of the data, more coming.” Sony moved first here with the A9 III, and this has been a “win” for a limited client set. Eventually it will be a win for everyone.
- Chips disappear. We’ve seen attempts at this with some stacking of memory or partial processing behind the image sensor, but ultimately it’s likely that we end up with a single chip doing image sensing, memory handling, and all sorts of processing (i.e. Stacked, but well beyond the current implementations). This one is tricky, as it’s a huge investment to do in a small market. However, the ultimate payoffs of doing so are going to attract one of the companies to pursue this approach, and then all will have to follow. Sony is probably best positioned to do this, but don’t count out a surprise competitor.
- Viewfinders disappear. This will be a highly contentious thing because tunnel view is so cherished by those that grew up with it. But there’s a series of intersecting things happening behind the scenes now that make traditional viewfinders' disappearance inevitable. First, consider this (very real and currently being pursued) possibility: your mobile phone gets smaller by dropping the screen, and the UI for it transitions to glasses. I’ve been playing with two AI+screen glasses lately and it’s pretty clear to me that this will be (one of) the way(s) we work in the future. I can already do things I didn’t used to be able to do, and the young will almost certainly instantly gravitate to this idea. Moreover, in the meantime, cameras such as the ZR show that a really, really good LCD is perfectly acceptable, and cameras such as the Insta360 Luna show that having that LCD detach opens up new possibilities, too.
I could go on (and probably will at some point), but I’ve kept the list simple and focused here. The key word is “disappear.” The more parts and processes that the camera companies can remove in the creation of a new camera for you, the more they can keep the cost of producing products down, which both benefits the camera makers as well as the users (today’s US$2000 cameras are way more simple to produce than those of 20 years ago, plus they do more, are arguably better at what they do, don’t need as much repair, and so on.
The challenge for the Japanese companies is that the Chinese companies are skipping steps and getting “there” faster. The DJI and Insta360 progression that has rendered GoPro’s dominance a thing of the past and put GoPro’s entire business in jeopardy could be repeated by companies such as Viltrox eventually entering the camera market. A new entrant such as Viltrox would have no skin in the game for parts and designs that are in current use; they could simply skip to the inevitable (and my advice to them would be to do just that).
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Commentary
Not Understanding the Numbers
I continue to get attacked on forums by people who don’t actually look at numbers, let alone interpret them well. One recent repeated comment has been that Nikon doesn’t really sell many APS-C (DX) cameras. Yet Nikon’s own financial statements point out that one of the reasons why the Imaging division's overall revenue and profit lagged a bit last year was because of two specific cameras (Z5II and Z50II), which sold at lower price points than the cameras introduced in previous years. So a low-cost DX camera—which was part of one person’s argument in forum discussions as they thought that Nikon wasn’t doing much in the low-cost market anymore—clearly rose its head and bit Nikon simply by being popular.
Here in the US I can put Z DX unit sales so far over the 200k unit volume mark. True, Z FX lifetime in the US is now over 500k, but one fifth of those predate the release of any DX camera, and that unit volume is spread over seven FX models (and multiple generations) instead of three DX (and only one DX model has had a second generation so far). Dealers tell me DX is still selling well, but again, there are only three DX models to sell, and two of them are getting long in the tooth.
No doubt that DX isn’t as important to Nikon as FX is, but that’s also self-realized. Simply put, since 2009 or so, Nikon has put most of their marketing and sales energy into FX, and they doubled down on that with the Z System. Sometimes you get what you seek ;~).
But here’s the thing: Nikon lives in a market share and unit volume no-man’s land at the moment. They’ve made no real in-roads into Canon and Sony in the past year, and at ~900k total units a year, they’re in Ries and Trout's “marginal third position.” New FX cameras aren’t going to increase the unit volume significantly now, no matter how good they are, and thus parts-sharing costs are stuck in a time warp for Nikon. One way out of that would be to come up with two or more desirable DX cameras. An updated Z30 or Zfc, plus a new higher-end unit would solve a lot of problems for Nikon right now.
As I reported earlier, CIPA’s 2026 numbers so far show full frame mirrorless is in a significant downturn for volume and a modest drop in dollars (yen) brought in the door. I don’t think any of the Canikony trio is going to solve their current dilemma with “more great full frame cameras.” They’ve sucked the dollars out of that clientele and there’s clear Update Fatigue now. The customer target I see not getting everything they’d like is the young and entry market, and they're much more price sensitive, and thus more likely to consider DX (APS-C).
Finally, many seem to argue that “DX is only a portion of Nikon’s sales, so it’s not important to create new DX models.” In the overall market, though, full frame (FX) volume is only about 60% of smaller sensor volume right now [source: CIPA]. Nikon is losing traction in that smaller sensor market, and this also explains their problem in gaining market share. Nikon needs additional (or updated) smaller sensor products to regain a footing, particularly against Fujifilm, which is the number four competitor in terms of market share and trying to unseat Nikon.
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Commentary
AI as UI
Adobe’s announcement this week of adding an AI agent that interacts with products such as Photoshop is another example of something I call AI as UI. Instead of using tools directly, you use them indirectly via chat (or possibly voice chat). Want to remove a background, then you type “remove the background” instead of finding the “remove background” button or menu choice.
I call this backseat driving, because when the result isn’t exactly what you wanted, you’ll need to be “more chatty.” Adobe points out that you can string tasks together, as in “make this portrait my style but substitute a plain background.” My experience with AI and LLMs is that the more you try to string together, the more likely you spend longer doing something, because the devil is in the details, and having to consistently explain your intention makes it incumbent on you to make that clear and precise. Moreover, when you start using standard terms, such as make it brighter, AI always devolves towards the mean, not the (creative) exception. I actually experiment a lot when I process images; I’m not trying to make them look all the same. That said, I can see where someone who does production photography and wants “sameness” might gravitate towards what essentially become AI-driven macros.
The “win” for Adobe is another product they can sell (the AI assistant is part of Firefly, which is another US$10/month for the minimum AI credits and model access, more for more). The “win” for you? I’m not sure. We’ve moved to an SaaS (software as a service) model for the most part, and now we’re moving towards SaaS2 (service as a service), where if you want to do something you’ll pay someone for the privilege.
While I’m a proponent of AI (used correctly and run locally), I’m not a fan of the behemoth tech companies trying to elbow each other to be the first “we covered the planet in servers” winner. xAI (SpaceX), Adobe, Amazon, Anthropic, Google, Microsoft, Nvidia, and OpenAI have the biggest elbows right now, and are jabbing away at each other (Apple is more close to my position).
Wait, you didn’t know you could run AI locally? If you have a recent Apple Silicon Mac with more than the base RAM, yes, you can, and in many different forms (including Apple’s own upcoming on-device one in macOS Golden Gate). Personally, I was vibe programming in Botswana last month with no Internet connection, all local on my MacBook Pro 14”. Yes, there were a few times where I’d rather have had “more power” from a server farm, but quite frankly, my little MacBook Pro provides most of what I need an AI for these days. And for free (well, okay, the MacBook Pro M5 with 64GB RAM wasn’t free, but I use that for other things, too ;~).
Adobe wants you to buy their agent and AI credits to tell their software what to do. Maybe we should instead ask them to just make it easier for us to do what we want in the software. If “remove the background” via AI UI is useful to some, it’s because Photoshop is now complex enough that a number one support question might be “how can I remove the background?”
I’ve been a proponent of UI that follows Alan Cooper’s direct manipulation strategy since he first described it to me in the late 1980’s (see his books About Face and The Inmates Are Running the Asylum). AI as UI is not particularly direct, even though it might feel that way to some. As they might say in parts of the US, “I’m agin it.”
Did Adobe Miss a Turn?
Adobe’s history with imaging dates far back, and I remember using the original Photoshop alpha version back in the late 1980’s with a Barneyscan (I believe it was Photoshop version 0.65 that was labeled as the Barneyscan application I was using). Photoshop had at its core the mission to compose and edit image data at the pixel level, something that has been expanded on ad finitum ever since.
Perhaps Creative Suite diverted Photoshop a bit, as we ended up with features that helped support things like drawing and text, but the core pixel-pushing abilities have pretty much continuously been tweaked, refined, added to, and given more performance through all 27 major variants of Photoshop. If you ignore the “graphic designer flotsam” that’s been added, Photoshop remains a pretty wicked advanced photo editing platform.
The subject of my headline, though, is not Photoshop, but Lightroom. A product I also have deep roots with, as I was involved in a lot of the early discussion and was a beta tester for a brief time before Adobe ratcheted their non-disclosure to the point where they could control what was written about the product.
While Photoshop’s origin was “what can I do with these pixels?”, Lightroom’s was actually a Jeff Schewe idea, which essentially was “what can I do with all these photos I’m generating?”. While pixels are a part of that at some level, the real problem that Lightroom set out to solve was one that both early digital professionals and hobbyists had: they were suddenly generating thousands of images, and had no way to manage them.
And thus the Library (catalog) was formed.
Curiously, Lightroom started veering from Photoshop from the get go: Adobe acquired Pixmantec’s RawShooter to use for the Develop module instead of Photoshop’s then current engine (we’ve gone through many iterations of that, and now both Photoshop and Lightroom use the generically named “Version 6 (current)” process for raw conversion).
However, up through Lightroom 6.x (2015), the program was still pretty recognizable as the original idea augmented and refined. You worked from your Library, occassionally dipping into something else. Your Library was local, and both pros and hobbyists alike basically used Lightroom as their photo command center (even those of us that still used Photoshop for raw conversion and editing).
In 2017, something that had been brewing for several years suddenly raised its head: Adobe no longer saw “photography pros and enthusiasts” as their ultimate market for Lightroom. The Creative Cloud was not only Adobe’s attempt at re-centralizing all visual data (i.e. “it lives on our servers”), but also that Adobe saw themselves competing in the world’s casual photographer competition, along with Apple (iCloud Photos) and Google (and I suppose Meta via Facebook and Instagram).
Much of the past ten years have thus been attempts by Adobe to bring Lightroom CC (the Lightroom for “everyone”) up to the same feature set as Lightroom Classic (the traditional pro and enthusiast product). Adobe continues to try to push everyone, including frazzled Classic users, to use the Creative Cloud instead of their own storage. (I should point out it's unclear how much Adobe was using user cloud-ed images in its AI efforts.)
What this has done is open up the competitive gates. CaptureOne, DxO, and OnOne now have “libraries” of some sort for the primary functions Lightroom has. Heck, Apple Photos is now getting close to equivalent with Lightroom Classic, given the lastest macOS Golden Gate changes.
In essence, Lightroom Classic has pretty much taken a back seat to Creative Cloud and Photoshop, which is where Adobe has concentrated their new efforts. Sure, Lightroom Classic typically gets the latest and greatest Photoshop add-on with a later release, but I’m not seeing Adobe driving that product for their long-term enthusiast/pro customer particularly well. When was the last time that image export was really improved?
In fact, what Adobe is doing with Lightroom Classic is pretty close to what Cory Doctorow calls Enshitification (intentional platform decay). Basically, Adobe is counting on the fact that you built a huge library of images using their product to keep you around while they milk you for short-term profits.
I’ll be clear: I long ago gave up on Lightroom (either version). It is now more complex to do simple things, has marginal overall performance on large image collections or processes, and feels more and more like a “lock in” as opposed to a thriving, evolving, and useful application. It simply doesn’t feel worth a constant tithe to me.
I’ll also note: while I’ve been consistent in my always pursuing de-centralization for 50 years now (I own my data and I keep it current and available to me with my own facilities), the computer world wobbles between centralization and de-centralization cycles. The whole Cloud/AI thing is an attempt by people with way more money than you looking to make even more money from you if you’ll just agree to their centralization of your data.
For the 100% casual, ocassionally-take-a-few-photos user, centralization using Apple iCloud or Google Drive makes sense, as it gives them access on all devices at (virtually) all times. But that really only makes sense on Apple or Google clouds, as pretty much all the others start increasing the effort for less benefit to the casual user.
For pros and serious photo enthusiasts I’d argue that the “centeralized cloud option” doesn’t tend to make a lot of sense. It increases complexities without bringing much in the way of benefit, and I’m pretty sure you’ll get bit in the butt at some point in time in the future. You’re better off managing your images yourself, and using the best tool at any given time to do that.
And that brings me back to the headline. Lightroom Classic stopped “turning” in the right direction some time ago. It has instead turned more into a bloatware and performance sinkhole, and even those two things lag the market now. It’s really the “catalog lock-in” that keeps many of you using Lightroom Classic.
Interestingly, if I type “migrate Lightroom catalog to another application” in DuckDuckGo search, I get a long list of how to move my Lightroom catalog to another computer that also uses Lightroom. That means that the search engines are locking you in, too. Interestingly, Claude took some time to answer the question, but finally came back with a correct answer: CaptureOne has built-in Lightroom catalog import (with restrictions).
At this point, I’m considering dropping Lightroom from my recommended macOS applications. Maybe not quite today, but it feels like “Real Soon Now.”
So what do you think? Is Adobe still on course and getting Lightroom turned all the right directions? Or do you find yourself off-course now, and wondering what to do next?
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