“[Panasonic L10 is] the most exciting camera of 2026 (so far)” — 43rumors headline
Hmm. The L10 was the second camera announced in 2026. At the time the headline appeared, it was the second of only four cameras announced in 2026. So 43rumors has a one in four chance of being right instead of just clickbaiting ;~).
The present paucity of products popping up means that everyone covering cameras and lenses on the Internet gets overly excited when awakened from their writing slumber to comment on something new again. It’s not as if we’re getting anything particular “new” either; we’re getting modest to moderate iteration for the most part. Woo hoo!
Meanwhile, every site seems to be rushing to post affiliate linkages that end up at wait lists that might not ever generate revenue for them. What a business model.
“Pre-orders already exploding” — newcamera headline
Continuing on a theme, now we have a camera (Insta360 Luna Ultra) that hasn’t yet been announced with supposed strong pre-order reports. Best get your affiliate linkage ready, Internet (“we will update this article the second Insta360 drops the official global pre-order link” [emphasis newcamera’s, not mine]).
On your marks, set, affiliate link!
What a business model.
“News: Comparing 6 Best AI Photo Enhancers.” —Imaging Resource headline
A strange article, to say the least. I’m happy Imaging Resource is back, but then I’m not sure it’s really back. First, listing a “comparison” (more on that later) as “news” basically tells us that the new Imaging Resource editors don’t know the definition of news. Given that they have both Reviews and Buyer Guides sections on their Web site, how did the article in question become news?
The front half of the article is basically an advertorial for Aiarty Image Enhancer, complete with…wait for it…affiliate links. I can confirm that Aiarty has been sending emails to photo Web sites encouraging articles, reviews, links. Apparently some are taking them up on the request.
As if to legitamize the “comparison” aspect of the headline, the second half of the article briefly lists five other AI enhancers, though this is headed with “if you prefer to avoid subscription-only apps, here is a nice change to unlock lifetime license [sic] from Aiarty.”
On my browser, the article was accompanied by an ad for Bombay Sapphire Dry Gin. I suppose if I drink enough of that I might consider the article both news and a real comparison. Unfortunately, I’m a teatotaler, so: it’s not news, and not really a comparison.
Dare I say it? What a business model.
“…the market for Action cameras is small” “…the market for Action cameras is finite.” –many comments on the Interwebs
This is typically said in discussing GoPro’s financials and the possibility that they might be sold or go away completely.
Don’t believe Internet amateurs ;~). GoPro sells more cameras each year than does Nikon. Oh wait, Nikon’s going to go away, too, according to those naysayers.
The real issue for GoPro is that we’re now on their 14th iteration (or so), and not a lot got iterated along the way. Meanwhile, the Chinese competition is on their 4th iteration (or so), and quite a bit is getting iterated by them. So much so that GoPro’s market share has plummetted into what is likely single digits in the (small ;~) Action camera market. DJI, Xtra, and Insta360 are growing like weeds as they innovate in the space, while GoPro is showing revenue decline despite being the market initiator. That’s Classic Silicon Valley, not knowing what made you successful and how to iterate on it to protect it.
For instance, it now seems as if GoPro will be last to multi-lens Action cameras or the truly tiny versions (e.g. Insta360 GO 3S or Xtra Atto). The GoPro Mission 1 Pro ILS with its interchangeable lens capability comes almost 20 years after I first asked for it on this Web site.
What a business model.