Dempa Shinbun, a Japanese newspaper that covers Japanese industry, has reported Nikon's digital camera forecasts and production numbers several times during the past year. The numbers are interesting, and tie into my 2004 predictions. For the overall digital camera market (DSLR and compact digital), Nikon predicts:
| Year | Worldwide Unit Sales | Percent Increase |
| 2002 | 28m | -- |
| 2003 | 43m | 53% |
| 2004 | 55m | 28% |
These numbers are slightly above Canon's (see old news page). In terms of overall unit volume, Nikon expects to sell 8.25m units (compact and DSLR) digital camera in 2004, which is a 50% increase over 2003. This means Nikon sees themselves gaining market share.