Fujifilm and Canon Production Numbers

From more recent issues (May 8) of Dempa Shinbun: Fujifilm's digital camera output isn't broken into SLR and consumer models, but claims are for a total of 4.6m units in 2002 and an almost 50% increase for 2003. Cameras are made in Japan, with a factory in Suzhou, China coming on line. Canon claimed 4.45m digital camera units shipped in 2002, with a goal of more than 7.5m in 2003. Low-end products are made in Malaysia, mid and high-end products in Oita, Japan, with another low-end plant coming on line in Zhuhai, China. Curiously, all three companies claim different totals for worldwide sales of digital still cameras, with Canon's being the lowest (for which they claim a 16% share). Elsewhere Canon has made the GE-like claim that they want to be #1 or #2 in market share in every market they enter. In consumer digital cameras they have yet to achieve that.

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