Along with their quarterly financials, Nikon recently made several adjustments to their predicted worldwide camera sales for the current fiscal year. Digital camera sales (compact and DSLR) are now expected to be 5.5 million units, up from the earlier prediction of 4.6 million. 35mm film SLR bodies are now expected to sell only 750,000 units, down from 1 million. And compact 35mm cameras are expected to drop to perhaps as few as 680,000 units from an earlier prediction of 1 million.
That means that while the overall camera sales are slightly higher expected (6.9m units versus 6.6m units, a 5% increase), the 35mm/digital mix has shifted (previously expected to be 69% digital, but actually now 80% digital). This kind of shift has implications for R&D and makes substantive new 35mm models less likely.