D70 Production Increases

Reuters Japan is reporting that Nikon is increasing D70 production from 70k units a month to 90k units by September or October. The figures apparently come directly from Kimura-san, the managing director for imaging products. Nikon's expectations are now that they will sell one million DSLR bodies in the current fiscal year (ends March 2005). If you're doing the math, that means 780k D70's and only 220k other bodies, which indicates that a significant portion of Nikon's DSLR sales shifted from higher priced models when the D70 came out. Reading between the lines, Nikon's predictions also seem to indicate that any D2x or other new DSLR body won't be produced in significant quantity prior to 2005. My Nikon financials article has been updated with the latest information.

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