Fujifilm apparently is offering a free HyperUtility HS-V3 software program and the Huey Pro (worth US$240) to US purchasers. I say apparently because it isn't in any of FujifilmUSA's current Web pages, ads, or promotions, but only appears after you've registered your camera, and then only if you note the "Click here to download your S5 Pro Hyper Promotion Redemption Form." If I read things correctly, basically only S5 body-only boxes that were registered within 30 days of purchase count, and you'll be mailed the Huey and HyperUtility after you send your redepmption form in. Talk about convoluted. The promotion ends October 12th, 2007.
Meanwhile, Nikon, too, has a sort-of hidden promotion going with the D200. Basically a US$100 instant savings when you purchase a D200. Curiously, their Web savvy equals Fujifilm's: the Web page is currently broken that describes the deal. If you're buying a D200 at a US dealer before August 31st, be sure to ask about the promotion, maybe they'll tell you more than NikonUSA's Web site ;~).