As expected, Nikon has introduced a number of new Coolpix models. To stay competitive in the digicam world, it seems, requires almost yearly offerings to the consumer gods. Overall, the group is mostly a keep-up-with-the-Joneses bunch: VR, higher ISO sensitivities, and consumer-friendly technology such as face-priority autofocus are ubiquitous. The most interesting of the bunch is the 10mp P5000, which now anchors the top of the Coolpix line. But once again Nikon seems to have missed quite a few necessary bits: no raw mode, the wide end of the zoom isn't good enough, and the zoom function itself is poorly placed for a serious photographer. It does have an optical finder, though. But we do get a new Coolpix logo to make up for what's missing:
Here's a summary of the basics on the new Coolpix models:
| Model | Sensor | Lens | Other |
| P5000 | 10mp | 36-126mm f/2.7-5.3 | 2.5" LCD, Manual settings, accessory lenses (WC-E67 and TC-E3ED), VR lens, i-TTL and hot shoe |
| S200 | 7.1mp | 38-114mm f/3.1-5.9 | 2.5" LCD, Digital signal VR |
| S50 | 7.1mp | 38-114mm f/3.3-4.2 | 3" LCD, VR |
| S50C | 7.1mp | 38-114mm f/3.3-4.2 | 3" LCD, VR, WiFi |
| S500 | 7.1mp | 35-105mm f2.8-4.7 | 2.5" LCD, VR lens |
| L10 | 5mp | 37-112mm f/2.8-5.2 | 2" LCD, AA batteries |
| L11 | 6mp | 37-112mm f/2.8-5.2 | 2.4" LCD, AA batteries |
| L12 | 7.1mp | 35-105mm f/2.8-4.7 | 2.5" LCD, VR lens, AA batteries |