The Numbers Don't Lie

Earlier this month I speculated that Nikon's Coolpix expectations in their fiscal forecast were optimistic. We're now starting to get the actual consumer sales numbers for the last quarter of Nikon's fiscal year and, because of Coolpix, Nikon has slipped again to the #7 spot in overall camera sales (they used to be #5, and have been as high as #3). Given that we've had nothing really change in the current quarter, I'll still say Nikon's estimates are off. Way off. Expect summer discounting on Coolpix models.

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