Strange Release Pattern

So the D7000 is in the wild in the US, but nowhere else. Capture NX2 doesn't yet support the P7000 or D7000, but View NX2 does. The 35mm f/1.4G was announced with everything else, but no signs of shipment have appeared yet.

What I see is a system under stress. And one that is trying to use old world project management and marketing timelines in a new world. Using trade shows as mileposts is old school and a waste of money, in my opinion. You try to drive hype at the show and then maintain it into the marketplace immediately afterward, but when your shipments start to lag the show, you begin to lose the momentum you gained. Meanwhile, you've got moving parts that need to fit in, too (those pesky software updates, for one), so you ship a product without availability of extra batteries or necessary software. Add to this the fact that you don't make many useful public statements (e.g. "we expect to ship batteries within a week or two after the camera"), and the customers have no real idea what's going on. That's more momentum killing.

FWIW, I just received word that Nikon has put the EN-EL15 battery and MB-D11 into the dealer order system today, which implies that they're not far off from shipping.

Also, I'm going to update my availability predictions as follows:

  • D3100: spotty availability through end of year (previously only November). Why Nikon thinks they need to put rebates on this model I don't know (see updated story, next).
  • D90: increasingly spotty availability through Christmas selling season (previously available, but gone by end of year).
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