The Coolpix S800C is destined to become The Blogger's Camera, at least for a little while, though only if it actually functions better than the better smartphones as a camera. But where is this in Nikon's marketing? Nikon's marketing basically just ticks off the checklist: Facebook, Twitter, email, my Picture...oh, wait, that last one's not on most people's checklist.
But this isn't marketing, this is checklist management ("Hey Junior Assistant Marketing Assistant, here's a list of the specs, make sure they're all in the copy on the Web site.").
A better marketing approach is benefit marketing: "Want to add 140,000 words to your Twitter message? The Coolpix S800C lets you do just that by adding a photo you can't take with the simplified setup of your smartphone." "Need to update your blog with a quick story and pic? No problems for you WordPress users: use the apps and tools you're used to, but have access to better photos via the S800C's 16mp, large sensor, 25-250mm equipped camera. Everything you need to blog photographically is right there in the S800C." "Stumble upon a news event happening in front of you? The S800C's 250mm equivalent lens will take your viewers closer than those from the person using a smartphone next to you. Gives your audience more pixels on what's happening, too."
Only one problem with all this: 140 images per charge. Okay, so the portable blogger will have to carry lots of EN-EL12's in their pockets. (Oh dear, of all the times to not have the camera charge via USB! This is a camera that cries out for people pocket charging via a battery brick connected to the USB socket. But Nikon instead supplies a real charger this time!)
It strikes me that if a company doesn't know how to market what they've got, they might not realize what they created.