The FX Sales Begin

As I warned earlier this month, if you were in the mood for a Nikon FX DSLR, Nikon was planning some mid-month changes that are significant. It's mid-month, and here they are.

The D800 body now has a US$200 instant rebate (and I believe that renews on Sunday for the rest of the month). The D600 is now priced at US$1999.95 including the 24-85mm f/3.5-4.5 VR lens, essentially making the lens free. It's unclear how long this deal lasts. Technically it is for today and tomorrow only, but Nikon has a new rebate plan going into effect on the 16th, and some places (Amazon, for one), seem to imply that this deal will also extend to the end of the month.

If you're a B&H or Adorama buyer, you need to get hopping: because of their Sabbath closings, you need to order today before they close to take advantage of their current D600+lens deals.

Nikon's own store is not only offering the D600+lens deal, but sweetening it with a free shoulder bag and free Next Day shipping. Other places have other sweeteners.

As I've written before, I don't know what the heck is going to happen in Q1 of next year. The camera companies are scrambling to sell before the Christmas season ends, as the Nikon FX deals indicate. With Europe and Japan both in recession, two of the big three camera markets probably won't have a lot of momentum after the new year begins. So we very well may be seeing more pricing aggression in the future.

sensorsales2012
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