The Question Not Being Asked

Okay, here's a quick question: if you're a loyal Nikon user thinking about moving up, did Nikon do the right thing for you by offering the D600+lens discount, but no new body-only discount?

Put another way, there are three groups who look at the D600+lens discount in different ways:

  • New to Nikon — body, lens, great deal.
  • DX User Moving Up — body, great. Lens, maybe.
  • Long-time Nikon User — already has plenty of lenses, including some from pre-digital days.

So just who is Nikon showing love to? Its current customers, or someone else?

Obviously, Nikon made this offer hoping to hook some non-Nikon users. I'll bet they mostly hooked existing Nikon users, though. Which brings us to...

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